The Significance of Storytelling While Sharing Leadership Education

By Rao, Ph.D.

“The difference between real life and a story is that life has significance, while a story must have meaning. The former is not always apparent, while the latter always has to be, before the end.” – Vera Nazarian

Companies are now focusing on leadership development among their employees to ensure organisational excellence and effectiveness, spending a huge amount on trainings to upgrade their skills, abilities and knowledge. This article will discuss the significance of storytelling and techniques to help educators and trainers to achieve desired teaching and training takeaways.


Leadership and Storytelling

Since time immemorial, human beings have been fascinated by stories. They enjoy listening to stories that help them relate fictional content with real life. It helps them to visualise things through pictures and connect with the content faster, thus creating an impression that lasts longer. The human brain can quickly retrieve information as and when needed when information is imparted through storytelling.

Storytelling is indeed an art. Not everyone can speak fluently with clarity. Although storytelling is a skill that can be honed by training, it basically needs a lot of passion on the part of the speaker to put an effort into telling tales. It involves various things, such as analysing the profile and mood of the audiences. Understanding the duration, time, cultures and context make a lot of difference. Hence, storytelling involves a lot of many things that are not easy to enumerate. Above all, what is essential is the ability to articulate content as per the context, and the ability to inspire audiences by getting the message across aptly.

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Note: This article is an adapted excerpt from my book, “Secrets of Successful Public Speaking: How to Become a Great Speaker.”

About the Author

Professor M.S. Rao, Ph.D. is the father of “Soft Leadership” and founder of MSR Leadership Consultants, India. He is an International Leadership Guru with 38 years of experience and the author of over 45 books including the award-winning ‘21 Success Sutras for CEOs’. Most of his work is available free of charge on his four blogs including He is also a dynamic, energetic, and inspirational leadership speaker.

21 Success Sutras for Leaders by M.S. Rao (Pearson; 1 edition, 25 September 2012)


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