How to Promote Stores with Electronic Shelf Labels?

Electronic Shelf Labels

Promote your home appliance store and products more effectively by using electronic shelf labels.

Are you looking for ways to promote your store? Electronic shelf labels (ESLs) are a great way to do that! 

ESLs are smart digital labels that you can use to easily update prices, promotions, and other information in your store. ESLs help customers quickly identify which products are on sale, making saving money easier. 

They also make it easier for staff to update prices and promotions, which helps keep your store looking professional. 

We’ll discuss using ESLs to promote your store and attract more customers. 

So let’s get started!

Ways to Promote Stores with Electronic Shelf Labels

Vusion is a leading provider of ESL solutions. Here are some ways to promote stores with ESLs:

Highlight the Benefits: 

One of the best ways to promote stores with electronic shelf labels is to highlight the benefits of these labels. 

Electronic shelf labels make it easier for customers to find the products they need because they show accurate and up-to-date prices. This means that customers don’t have to worry about whether the price they see on the label matches the price at the cash register.

Electronic shelf labels can also help stores save money and reduce waste. They eliminate the need for paper labels, which can be expensive to print and replace. They also reduce the amount of paper waste generated by the store, which is good for the environment.

Finally, electronic shelf labels can help stores provide better customer service. With accurate and up-to-date prices, customers are more likely to be clear and satisfied with pricing discrepancies. This means store employees can focus on providing excellent service instead of dealing with pricing issues.

Create Eye-catching Displays:

Once you have installed electronic shelf labels in your store, ensuring they catch people’s attention is important. You can create eye-catching displays by arranging products creatively and visually pleasingly. You can also use different colors and fonts on your electronic labels to make them stand out. 

Consider the message you want to convey to customers to create an effective display. For example, are you promoting a special sale or new products? Make sure your display highlights these key features. 

You can also use props like signs and banners to add to the overall effect. For example, if you are promoting a sale on camping gear, consider setting up a tent in the middle of your store to catch people’s attention. 

Remember, your display should look great and be easy to understand. Make sure your message is clear and concise. With these tips, your electronic shelf labels will attract attention and help promote your store.

Provide Incentives:

Now that you have highlighted the benefits and created eye-catching displays, it’s time to give your customers a little extra push to buy your products. You can do this by providing incentives!

Your store’s incentives encourage customers to buy more products. For example, you can offer a discount on a product if the customer buys two or more items, or you can offer a free product with every purchase.

Customers love incentives because they feel like they are getting something extra for their money. They also create a sense of urgency, increasing sales for your store.

Ensure your incentives are easily understood and visible on your electronic shelf labels. Customers should be able to see the benefits of buying your products immediately.

So, start thinking of incentives you can offer your customers, and watch your sales soar!

Train Staff:

Now that you’ve got your electronic shelf labels up and running, ensuring your staff knows how to use them to promote your store is important. This means they should know how to update prices and information and create eye-catching displays using electronic labels.

Make it fun and engaging for your staff to learn by providing incentives or rewards for those who excel at using electronic labels. For example, you could create a friendly competition between employees to see who can create the best display using the labels.

With a well-trained staff, you can make the most of your electronic shelf labels and effectively promote your store to customers.

Use Smart Label Names:

One way to promote stores with electronic shelf labels is to use smart label names. Use words that catch people’s attention and make them want to buy.

For example, instead of just saying “apples,” you could use a label that says “juicy and delicious apples” to make them sound even better. This can attract customers and make them more likely to buy from your store. 

So, remember to use smart label names to help promote your store!


So, electronic shelf labels are a fantastic way to promote stores and make shopping easier for customers. 

We discussed ways to use electronic shelf labels to promote stores, such as highlighting benefits, creating eye-catching displays, providing incentives, and using smart label names. 

Remember, it’s important to train store staff to use electronic shelf labels properly. And, of course, be creative and have fun with it! 

When used correctly, electronic shelf labels can make a difference in attracting customers to your store.


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