Online betting surged during the pandemic. The global digital gambling market is expected to grow to $66.994 billion in 2025 from 2019’s $44.317 billion. While people were hunkered down, casinos provided live betting streams for gamblers, and YouTubers showed users how to play pokies. The online gambling scene continues to see a rise in popularity.
Live Gambling in an Online Format
Part of the recent surge in online gambling can be attributed to improved casino streaming. Operators have been able to use cutting-edge, multi-platform technology to simulate authentic casino atmospheres and provide players with highly immersive, surreal experiences. Though live blackjack and roulette streams have been around for years now, these platforms improved their technical application of digital parlor games.
With a top-notch user experience came increased online gambling frequency. This trend is likely to continue because of the many unique perks available to players, like real-world venues that add authenticity to live gambling streams. Interactions with live human hosts make gameplay much more interesting.
With live casino streaming, operators can offer more betting markets, expanding their revenue streams. Live streaming means more opportunities to bet in-play while tracking how the game unfolds in real-time. It affords players extra insights to make better gambling judgments.
YouTubers and Twitch streamers alike established solid followings of subscribers itching for expert gambling advice. Many of these personalities showcase pokies wins, devastating losses and provide helpful tips and tricks for viewers. By following their favorite casino superstars online, gamblers are learning a lot, including:
- How to play new casino games– Bettors understand the importance of having the most up-to-date knowledge of the casino games they’re playing as new online slots titles keep entering the scene. Streamers on platforms like YouTube are usually among the first bettors to check out these new casino games. Their followers can learn from watching them play before they can start risking their money.
- Which new games to check out– Some casino game streamers provide in-depth slots reviews, especially for new titles and where to play them. They talk about everything from personal data and payment security to impressive features like bonus triggers. This information can help viewers to choose the perfect online slots to play.
Streamers are monetizing their channels or content in multiple ways, and sponsorships are some of their most lucrative cash draws. Casino operators are taking advantage of this to boost lead generation and grow their brands. As streamers engage vast audiences worldwide, casinos took a vested interest in targeting these viewers. They engage influential streamers and contract them to play their online betting games to spread the word about their gambling platform.
When a creator talks about specific casinos on their video streaming channel or records themselves playing at certain venues, these streamers expose brands and their online game offerings to millions of potential players. Sometime’s the viewer does not even realize it’s an advertisement. This is akin to social influencing, and it’s an effective way for casinos to grow their fan bases.
Some operators will even pay influencer streamers to post direct website links on their YouTube or Twitch home pages. This strategy aims to grow traffic to online gambling sites. Interested followers can click on the links, sign up, make a deposit, and start playing. It has a higher chance of working as these prospective players trust the YouTube personalities they follow.
Live Streamed Sports
Just as casinos now live stream dealers, sports betting platforms showcase live streams of horse races, football games, and even tennis. With these platforms, sports bettors can enjoy their favorite athletics while playing the odds. The elevated gambling experience provides punters with multiple benefits, such as:
- In-play betting– Punters can wager throughout the sports event. This gives them ample time to study gameplay as it unfolds and place their bets
- More hedging opportunities– Depending on how the competitors are faring against each other, a bettor can decide to bet on multiple outcomes. Hedging might guarantee them a win regardless of the outcome of the race or match.
- No need to make hasty betting decisions– Live sports betting makes it unnecessary to make a final decision before an event starts. A player getting injured or sent off can alter the course of the game and influence the outcome. Under no pressure, players wait to see how that goes before placing their bet.
Transformations in Gambling
Just as social media and streaming changed most interactions, online gambling was transformed by live streaming. Betting is now much more engaging, immersive, and interesting. This transformation is set to continue as more players enjoy the new technology-powered live casino experiences.