Artificial intelligence (AI), also known as machine intelligence, is the creation of machines that mimic human intelligence and perform tasks just as a human being would, or close to that. We all know Siri, the intelligent virtual assistant that comes with Apple products’ operating system, that would probably be the best example to paint a clear picture of what AI entails.
Depending on the type of task the program or machine is designed to perform, it will do exactly what you ask in a way just as a human would. What an age to be alive.
From data analysis to automation, AI is rapidly being endorsed by businesses and is already being put into use by numerous companies across the globe.
How Businesses Put AI Into Use
Different businesses use AI differently within the scope of their operations. The following are the various ways in which businesses adopt the use of AI:
1. Customer support
If you are a frequent internet user, you have definitely encountered a chatbot at some point of your surfing experience.
For example, if your business does not provide full-time customer service or offers a variety of diverse services, it will be easier to know the specific service that the client seeks before referring them to a human customer support agent. Whatever the reason, chatbots come in handy for the purpose of ensuring that your clients get the customer support they need 24/7.
We all have received promotional emails from various companies. These emails, 10 out of 10 times, are not crafted by the company specifically for you. I’m sure you already knew that.
The AI software sends messages in bulk to each email address in a timely manner, no matter the number of recipients.
3. Analysis of data
Every business has customer behavior and patterns it focuses on. It’s impossible for a human to track these analytics manually.
Businesses use different AI tools to keep track of these statistics and make their evaluations.
Advantages of AI in Business
- Reduced cost and time in carrying out operations compared to human labor.
- Creation of business insights through data analysis.
- Reduced error creation compared to human labor.
- Enhanced customer satisfaction as AI systems will never go for breaks nor go on leave.
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