Groupthink in Business: What it is, Examples, Dangers & How to Overcome

Groupthink in Business What it is, Examples, Dangers & How to Overcome

In any business, decision-making is a critical component of success. However, sometimes the very process that is meant to help a business thrive can become its downfall. This is where the concept of groupthink comes into play.

Groupthink is a phenomenon that occurs when a group of people make decisions or form opinions in a way that discourages individual creativity or critical thinking. It can lead to flawed decision-making and is a common occurrence in business settings.

One of the defining characteristics of groupthink is a strong desire for consensus, which can lead group members to ignore alternative viewpoints or evidence that contradicts their own beliefs. This can result in a lack of diversity in perspectives and a failure to consider all possible outcomes or risks.

Groupthink can occur in a business setting when there is a hierarchical structure or a lack of communication channels that allow for dissenting opinions. It can also be fueled by a desire for harmony within the group or pressure to conform to the opinions of a powerful leader.

In this blog, we’ll explore the definition of groupthink, and how it can be dangerous in any business setting. We’ll also examine some real-world examples of groupthink in action and the dangers it poses to a business. Finally, we’ll discuss some strategies for overcoming groupthink and fostering a culture of critical thinking and collaboration in your business.

Examples of Groupthink in Business

  1. Swissair was once a highly profitable airline referred to as a “flying bank,” but its board of directors became too confident in the company’s indestructibility, leading to fewer competent experts and homogenization of thinking among less knowledgeable members. Eventually, the company collapsed due to poor decision-making and unsustainable profits.
  2. Blockbuster was a video rental chain that passed up an opportunity to purchase Netflix, believing their own store model to be superior. This decision was based on an outdated business model and a failure to understand the power of emerging technologies and the impact of millennials on the market.
  3. BlackBerry, a market leader in 2005 with sales topping $1 billion, failed to respond adequately to the launch of the iPhone by Apple in 2007. The company was so confident in its product that it failed to spot emerging trends and technologies.

In all three cases, the phenomenon of groupthink played a role in the companies’ failure to adapt to changing circumstances. The desire for consensus and harmony within the group led to a lack of critical evaluation and a failure to seek out and respond to feedback from the market. These examples underscore the importance of an open approach to feedback and input and the need for critical thinking and independent judgment within business decision-making.

Dangers of Groupthink in Business

A. Negative impact on decision-making

When groupthink sets in, group members tend to make decisions based on consensus rather than facts. This can result in poor decision-making as group members fail to challenge assumptions, critically evaluate alternatives, and consider the potential risks and benefits of their decisions.

For example, if a group of managers in a company always agree with each other and don’t challenge each other’s assumptions, they may make decisions that are not based on reality and fail to achieve their objectives.

B. Risk of missed opportunities

Groupthink can also lead to missed opportunities as group members may ignore or dismiss ideas and suggestions that are different from their own. This can limit the potential for innovation and growth as well as hinder the organization’s ability to adapt to changing market conditions.

For instance, if a group of executives in a company ignores new market trends and continues with their old ways of doing business, they may miss out on significant growth opportunities.

C. Reduced creativity and innovation

When groupthink takes hold, creativity and innovation can be stifled as group members tend to conform to established norms and ways of thinking. This can lead to a lack of diverse perspectives, ideas, and approaches that can stimulate creativity and innovation.

For example, if a group of designers in a company only follow a certain design style and don’t consider new trends, they may fail to produce creative and innovative designs.

D. Negative impact on company culture and employee engagement

Groupthink can also create a toxic work environment where individuality and critical thinking are discouraged, and conformity is encouraged. This can lead to decreased employee engagement, low morale, and reduced productivity.

For instance, if a company culture only rewards those who agree with the majority, it can discourage dissenting opinions and create an atmosphere where employees feel undervalued and disengaged.

Overcoming Groupthink in Business

A. Encourage diverse perspectives and opinions

This can be achieved by inviting individuals from different backgrounds, cultures, and experiences to contribute their ideas and thoughts. Businesses can also create diverse teams with people who have varying expertise and knowledge, encouraging open-mindedness and creative thinking.

B. Create a culture of open communication

Businesses should allow team members to share their thoughts and opinions freely without fear of judgment. Leaders should foster an environment where everyone feels comfortable expressing their views, ideas, and concerns. Open communication can lead to healthy discussions and debates, ultimately resulting in better decision-making.

C. Encourage constructive criticism and feedback

Leaders should create an environment where team members feel comfortable sharing their opinions and concerns, even if they contradict the group’s consensus. Feedback and constructive criticism help teams refine their ideas and decisions and lead to more effective outcomes.

D. Assign a devil’s advocate role

A devil’s advocate role is a strategy where one person is assigned to play the role of a skeptic and challenge the group’s assumptions. The purpose of this role is to stimulate healthy debate and ensure that all viewpoints are considered. Assigning this role can prevent groupthink by encouraging team members to think critically about their ideas and decision-making processes.

E. Use decision-making frameworks

Businesses should also use decision-making frameworks, such as SWOT analysis, brainstorming, or cost-benefit analysis, to prevent groupthink. These frameworks provide structured and objective methods for decision-making, reducing the influence of personal biases and emotions.


In conclusion, groupthink is a phenomenon that can lead to poor decision-making, missed opportunities, reduced creativity and innovation, and negative impacts on company culture and employee engagement.

To overcome groupthink, businesses must encourage diverse perspectives and opinions, create a culture of open communication, and encourage constructive criticism and feedback.

As the famous quote by Margaret Mead goes, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” This quote emphasizes the power of diversity and open-mindedness in group decision-making.

By embracing diverse perspectives and opinions, businesses can avoid the pitfalls of groupthink and make better decisions that will drive success and growth.


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