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X-WR-CALDESC:Events for The European Business Review
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DTSTART;VALUE=DATE:20251020
DTEND;VALUE=DATE:20251021
DTSTAMP:20260415T161014
CREATED:20250827T071119Z
LAST-MODIFIED:20250827T082621Z
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SUMMARY:Developing New Business Ventures (Online): From Ideation to Successful Launch - Columbia Business School
DESCRIPTION:Start Date: October 20–December 8\, 2025\nDuration: 8 weeks\nLocation: Online\nContact: cristina.ordonez@gsb.columbia.edu\nRead more here!\nRegister here!\n\nThe eight-week Developing New Business Ventures: From Ideation to Successful Launch (Online) program — comprised of four live and four self-directed modules — offers an intensive learning experience that focuses on the creation\, evaluation\, development\, and launch readiness of a new business or social enterprise. Program participants learn from world-renowned faculty and tap into the expertise of the University’s vibrant entrepreneurial community. \nEach participant enters the program with a preliminary venture idea that they would like to work on. Using a proprietary sequence of eight modules\, the program leverages associated work assignments to support the development of the new venture. Participants learn how to assess the industry and market attractiveness for their venture idea\, form competitive strategies\, develop minimum viable products and services\, prioritize customer acquisition strategies for early traction\, and generate full financial statements. \nThroughout the program\, participants refine their venture’s hypothesized business model based on instructor\, peer\, and customer feedback. They leave the program fully equipped with the tools and frameworks required to create and launch their new startup. \nGo to top
URL:https://www.europeanbusinessreview.com/event/developing-new-business-ventures-online-from-ideation-to-successful-launch-columbia-business-school/
LOCATION:Online
CATEGORIES:Upcoming EMBA and Executive Education Programmes
ATTACH;FMTTYPE=image/jpeg:https://www.europeanbusinessreview.com/wp-content/uploads/2024/10/Executive-Education-UPCOMING-COURSES.jpg
ORGANIZER;CN="Columbia Business School":MAILTO:ka2932@gsb.columbia.edu.
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DTSTART;VALUE=DATE:20251020
DTEND;VALUE=DATE:20251021
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CREATED:20250827T072239Z
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UID:10000583-1760918400-1761004799@www.europeanbusinessreview.com
SUMMARY:Mastering Customer Insights (Online): Unlock Customer Insights through Psychology and Analytics - Columbia Business School
DESCRIPTION:Start Date: October 20–November 28\, 2025 & March 16–April 24\, 2026\nLocation: Online\nContact: orlando.fiallo@gsb.columbia.edu\n\nRead more here!\nRegister here!\n\nIn today’s competitive landscape\, business success hinges on your ability to understand customers and turn that knowledge into actionable strategies that enhance their experience. Customer insights are vital to guiding decisions\, from forecasting revenue to setting optimal pricing models. \nHowever\, many organizations struggle to bridge the gap between available data and actionable insights. According to Nielsen\, 74% of marketers express doubts about the reliability of their audience data. Even with large datasets\, 36% face difficulties in accessing data\, overcoming identity challenges\, and extracting valuable insights\, often labeling these tasks as “extremely” or “very challenging.” \nThis comprehensive customer insights program is specifically tailored for marketers and business leaders\, providing in-depth knowledge on how to apply consumer psychology\, behavioral economics\, and analytics to unlock customer insights. Participants will gain critical insights that drive informed customer-centric decisions\, significantly improve the customer experience\, boost profitability\, and lead to measurable business success. \nGo to top
URL:https://www.europeanbusinessreview.com/event/mastering-customer-insights-online-unlock-customer-insights-through-psychology-and-analytics-columbia-business-school/
LOCATION:Online
CATEGORIES:Upcoming EMBA and Executive Education Programmes
ATTACH;FMTTYPE=image/jpeg:https://www.europeanbusinessreview.com/wp-content/uploads/2024/10/Executive-Education-UPCOMING-COURSES.jpg
ORGANIZER;CN="Columbia Business School":MAILTO:ka2932@gsb.columbia.edu.
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