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DTSTART;TZID=UTC:20240308T090000
DTEND;TZID=UTC:20240308T090000
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SUMMARY:MBA Masterclass: Brand Building and Performance Marketing: The Organisational Chicken and Egg - University of Bath School of Management
DESCRIPTION:Associate Professor Diane-Laure Arjales will present\, ‘Let’s go to the Land instead: indigenous perspectives on biodiversity and the possibilities of regenerative capital.’ This paper was written in collaboration with Bobby Banerjee\, Professor of Management\, Bayes Business School.
URL:https://www.europeanbusinessreview.com/event/mba-masterclass-brand-building-and-performance-marketing-the-organisational-chicken-and-egg-university-of-bath-school-of-management/
LOCATION:Online Event
CATEGORIES:Executive Education Calendar
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DTSTART;TZID=UTC:20240308T090000
DTEND;TZID=UTC:20240308T100000
DTSTAMP:20260421T193347
CREATED:20240222T082819Z
LAST-MODIFIED:20240222T105946Z
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SUMMARY:The Bath MBA Masterclass with Associate Professor Kim Watts
DESCRIPTION:Join Kim Watts\, Associate Professor in Contemporary Marketing Theory and Application as we explore the delicate balance between brand building and performance marketing. \nFriday 8 March 2024 \n09:00 – 10:00 (GMT) Find out what time this is in your time zone. \nRegister to attend \nIn today’s fast-paced market\, companies will often prioritise performance marketing and immediate sales activation. Marketers\, especially in the digital realm\, might find themselves caught in a cycle that sacrifices long-term brand growth for short-term wins. But how do we break the cycle and what comes first? \nDelve into the delicate balance between brand building and performance marketing\, in our exclusive MBA Masterclass\, hosted by Kim Watts\, Associate Professor at the University of Bath School of Management on Friday 8 March 09:00 (GMT). \nDrawing from Field and Benet’s ground-breaking insights in ‘The Long and The Short of It’ we will explore strategies that will help you to: \n· Shed light on the critical need to strike a balance \n· Meet increasing business demands \n· Cultivate a sustainable pipeline for future growth \nRegister now \nSecure your spot for this insightful discussion\, where you’ll uncover actionable insights to strike the ideal balance between immediate sales activation and cultivating a lasting brand presence.
URL:https://www.europeanbusinessreview.com/event/the-bath-mba-masterclass-with-associate-professor-kim-watts/
LOCATION:Online Event
CATEGORIES:Executive Education Calendar
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DTSTART;TZID=UTC:20240312T171500
DTEND;TZID=UTC:20240312T184500
DTSTAMP:20260421T193347
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LAST-MODIFIED:20240117T085023Z
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SUMMARY:Do androids dream: the future of AI in the workplace - University of Cambridge Judge Business School
DESCRIPTION:Join us for the evening of discussion as we delve into the dynamic landscape of artificial intelligence (AI) in the workplace at our exclusive Executive MBA panel event. Hear from our alumni who work in different sectors\, how AI is impacting their work and how they are using these new tools to create competitive advantage for themselves and their organisations. \nYou will also have a chance to hear from our alumni about their experience of the programme and how they have used their studies in their career to date. After the panel discussion there will be a Q&A session to ask the panel any questions you may have.
URL:https://www.europeanbusinessreview.com/event/do-androids-dream-the-future-of-ai-in-the-workplace-university-of-cambridge-judge-business-school/
LOCATION:Online Event
CATEGORIES:Executive Education Calendar
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DTSTART;TZID=UTC:20240313T021500
DTEND;TZID=UTC:20240313T031500
DTSTAMP:20260421T193347
CREATED:20240227T014941Z
LAST-MODIFIED:20240227T014941Z
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SUMMARY:Executive MBA Conference "Making networking worthwhile: Tips & takeaways - Kedge Business School
DESCRIPTION:“Your Network is your Net Worth” says Porter Gale. Regardless of where you are in your professional career\, creating and maintaining meaningful connections can add satisfaction\, create opportunities\, and empower you to achieve your goals. This lecture will provide easily actionable tools for networking and highlight the benefits of investing in your personal network.\nThe topics covered include:\n\nWhy is networking important?How to build your network (in-person and virtually)How to maintain your networkNetworking internationally\nTips for leveraging your network for professional success\n\n\nRegister here: https://www.eventbrite.fr/e/emba-conference-making-networking-worthwhile-tips-takeways-tickets-839957895677?aff=invitation&utm_source=sfmc&utm_medium=email&utm_campaign=Invitation+conf%c3%a9rence+EMBA+12+03+2024&utm_term=Lien+inscription&utm_id=316876&sfmc_id=17645562
URL:https://www.europeanbusinessreview.com/event/executive-mba-conference-making-networking-worthwhile-tips-takeaways-kedge-business-school/
LOCATION:KEDGE Business School\, 40\, Avenue des Terroirs de France\, Paris\, Île-de-France\, FR\, 75012 Auditorium - 2nd floor\, Paris\, 75012\, France
CATEGORIES:Executive Education Calendar
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DTSTART;VALUE=DATE:20240320
DTEND;VALUE=DATE:20240323
DTSTAMP:20260421T193347
CREATED:20240115T104114Z
LAST-MODIFIED:20240115T104204Z
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SUMMARY:AI for Managers
DESCRIPTION:Course’s second intake is on November 2024. \nContact: bd@esmt.org / +49 30 21231 1490 \nURL: https://esmt.berlin/execed/open-programs/innovation-digital-transformation/ai-managers \nAI is reshaping the world of business and opening up new horizons for value creation. As AI applications become more integrated into our everyday lives\, there are ever increasing opportunities to enhance existing products\, processes and services or create entirely new ones. \nWhether you are a seasoned executive or an aspiring leader\, it is crucial that you understand how to leverage and implement this power. In AI for Managers\, you will be deeply immersed in this exciting new technology\, and develop the skills required to unlock its potential in your organization. \nESMT Berlin has partnered with Europe’s largest AI investment platform Merantix\, to deliver an interactive syllabus with experts and practitioners. \n\nDevelop a strategic vision and a practical roadmap for AI in your organization\n\n\nUnlock new skills and insights you can use to embrace the potential of AI\nConnect with and learn from founders in the AI startup scene\nMaster the essentials of AI; its terminology\, capabilities\, limitations and potential.\n\nYour profile: \n\nYou are a mid-to-senior level executive\, with eight or more years of experience \nYou want to gain a strategic understanding of AI and its applications \nYou want to upskill and advance your career and prepare for an AI-led future  \nYou are a founder or entrepreneur who wants to create or expand your business in the field of AI \n\nBenefits:  \n\nExplore the practical applications and use cases of AI across various industries \nLearn how to develop a successful AI strategy for your business  \nUnderstand the core challenges of AI implementation\, and how to avoid common pitfalls \nDevelop your understanding of AI regulations\, fairness and ethics. \nNetwork with business leaders and tech experts; share experiences and best practices in AI implementation \nConnect with the AI startup scene and learn from founders who are building relevant\, innovative use cases 
URL:https://www.europeanbusinessreview.com/event/ai-for-managers-2/
LOCATION:ESMT\, ESMT Berlin\, Schlossplatz 1\, 10178\, Berlin\, Germany\, Berlin\, Berlin\, 10178\, Germany
CATEGORIES:Executive Education Calendar
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