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DTSTART;VALUE=DATE:20260702
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SUMMARY:Masterclass: Purpose & Performance Program - HEC Paris
DESCRIPTION:Location: Online\nContact: hecinfo@hec.fr\nRead more here!\nRegister here!\n\nIn executive circles\, the word “purpose” often triggers skepticism. Too frequently\, it remains a narrative statement with limited operational impact\, or worse\, a source of confusion and misalignment. \nYet when properly activated\, purpose can become a powerful driver of performance.\nJoin us on July 2nd at 12:00 PM (CET)\, for an online masterclass addressing a critical question: how can organizations move from purpose as intent to purpose as a lever for measurable performance? \nThis session will be led by Rodolphe Durand\, Professor at HEC Paris\, whose research explores how purpose-driven strategies can unlock collective action and create sustainable competitive advantage. Drawing on the work of the HEC Paris Purpose Center\, this masterclass confronts the paradox of purpose head-on. It identifies the common pitfalls that undermine purpose initiatives and provides a structured framework to align purpose with leadership\, governance\, and execution. \nGo to top
URL:https://www.europeanbusinessreview.com/event/masterclass-purpose-performance-program-hec-paris/
LOCATION:Online
CATEGORIES:Executive Education Calendar
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