In business, there are different types of consultants. One of the most specialized and in-demand right now is the fractional CMO. This consultant’s job revolves around marketing your company and its products to other businesses (B2B). But what exactly does a fractional CMO do? And how do they differ from other marketing consultants? In this article, we will answer those questions and more!
Marketing Consultant vs. Fractional CMO
First, let’s start with the basics. A marketing consultant is someone who provides professional advice in the area of marketing. They help companies create and implement marketing plans and optimize existing ones. Marketing consultants usually have a wide range of skills and knowledge in different marketing areas such as branding, advertising, market research, etc.
On the other hand, a fractional CMO is a marketing consultant specializing in B2B (business-to-business) marketing. Their main focus is to help companies market their products and services to other businesses. Unlike traditional marketing consultants, fractional CMOs deeply understand how businesses operate. This allows them to provide more accurate and targeted advice regarding marketing.
What Does a Fractional CMO do?
Now that we’ve clarified the difference between a marketing consultant and a fractional CMO, let’s take a closer look at what these specialists do. In general, fractional CMOs help companies with their overall marketing strategy. This includes creating and implementing marketing plans, as well as managing and overseeing the execution of marketing campaigns.
Fractional CMOs also provide advice on how to improve current marketing efforts. They use their knowledge of the latest marketing trends and technologies to help companies stay ahead of the competition.
A Fractional CMO Defines and Executes Your Goals
A fractional CMO will help you set realistic marketing goals that align with your business objectives. Once the goals are set, they will develop a comprehensive marketing plan that includes all the necessary steps to reach them. They will also manage and oversee the plan’s execution, ensuring everything is on track.
Fractional CMOs are also responsible for tracking the results of marketing campaigns and initiatives. They use data and analytics to measure the success of each campaign and make necessary adjustments to ensure that goals are met.
Fractional CMOs Provide a Unique Point of View and Expertise Together
One of the biggest advantages of working with a fractional CMO is that they have a deep understanding of how businesses operate and what it takes to succeed in today’s competitive marketplace. Fractional CMOs become the defacto strategist in the companies they’re hired by; they are paid to bring the ideas to the executive board and then bring third-party contractors into the mix to execute.
They also have a unique perspective from working with various companies in various industries. This allows them to see things that most marketing consultants would miss. As a result, they can provide more accurate and targeted advice to help your company reach its full potential.