Course: Design Thinking: Innovation Strategy for You and Your Organization
Start Date: Tuesday 10 December 2019

In business, many innovation efforts stall because organizations lose touch with the core needs of their customers. “One of the most actionable ways to stay ahead of the innovation curve is through human-centred design,” says Adam Royalty, designer-in-residence at Columbia Business School.

In this Design Thinking: Innovation Strategy for You and Your Organization program, you will learn how to use the methods and mindsets of design to drive customer-focused innovation in your organization.

During the three-day program, offered by Columbia Business School Executive Education in collaboration with the Columbia Entrepreneurship Design Studio, you will:

        • Learn how to reframe complex problems into actionable challenges
        • Use experiential learning techniques to acquire design techniques through repeated practice
        • Build out multiple ideas to prototype and test solutions

For a personal conversation about how the program can benefit you, please contact Christine Tom, manager of Client Services and Business Development, at ct2900@gsb.columbia.edu or +1 212-851-2505.

Kind regards,

The Columbia Business School Executive Education team

 

P.S. Do you need help convincing your manager that the Design Thinking program is worth attending? Download the program’s Executive Summary to leave on their desk.

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