There is no doubt at all that at one time, if a region had no heritage or history for greyhound and horse racing, betting on this genre definitely would not have been a huge favourite at bookmakers, and therefore would have been put to the side for alternative famous international sports like football. However now, due to the different derivatives in horse and greyhound racing, it has become a huge appealing sport to bet on internationally.
Now betting customer offers have huge opportunities within the market, with many choices that switch up the dynamic massively for horse and greyhound racing i.e. live action. This variety has exposed further support and popularity from all regions across the globe and in fact, been a great marketing scheme itself for the sport, as anyone anywhere can still actively take part in the sport that once had a very limited audience.
In comparison to the typical betting markets available, the derivatives have led to further engagement and introduced simpler forms of betting styles such as cover betting, place betting, favourites, outsiders etc. Which anyone can get into, no matter what background and experience of betting a person has-there is an option for everyone. SIS Trading, an outsourced trading service has resolved issues that operators once had with the obscenely large in-house prices for derivatives, meaning bookmakers would need to operate intensive hours to cover the costs, that are not reasonable to small operational budgets. Either they outsource and take full advantage of that or seek further additional support from specialists.
What is the appeal?
The appeal is as simple as this: international bettors find it far more accessible to derivatives and it makes the sport far more simple and comprehensible. With the derivatives, there is no need for super in-depth knowledge on the sports or of the betting options themselves. Very little thought needs to go into the betting. The odd format may also be presented in the simplest of formats, even in ways which bettors may already be aware of, such as casino odds and the style that operates it. Bettors will not need to mould to the betting style at all, nor conform-no change is needed whatsoever.
Whenever betting derivatives are presented to different betting markets across the seas such as Africa and Asia for example, they will conform to suit the local betting style and operations within that region; with particular focus to the horse and greyhound numbers. This reinforcement has been very successful in delivering new audience and traffic towards the horse racing and greyhound betting sport. There will always be an appeal if the betting services are relatable to the consumer and target market-statistics will suggest that time and time again.
The SIS Trading service markets will range from bet types such as match bets and placing bets, without the need of a favourite to win, with the addition of enhancing already existing traditional bet types. The demand for sustainable betting events that interlink a betting community internationally will continue to grow and engage with even more bettors within the coming of the new year. For that reason, derivatives are and will be a key component for the future of 2021.