As you may know, India is one of the countries where cryptocurrency is not yet regulated in any way. This opens up broad opportunities for crypto projects that are looking for new markets and strive to provide their audience with the essential value of the blockchain – the absence of any control by centralized authorities. If you would like to find out even more features of the positioning of crypto projects on the Indian market, this article, prepared by the team of one of the best cryptocurrency community management agencies, Coinband, will definitely be useful to you.
What’s Happening in the Indian Crypto Market Today?
In the last two years, despite the regular “ups and downs” of the vast majority of crypto projects (including Bitcoin, Ethereum, etc.), Indian residents have shown increased interest in cryptocurrency. In particular, the demand for the purchase of promising cryptocoins is growing exponentially, ensuring an increase in trading volumes on world-famous crypto exchanges by an average of 200-250%.
All this can be explained by the relative decrease in the entry threshold into the crypto industry, observed over the past few years – this, of course, is the merit of both influencers and the projects themselves, which provide their users with convenient and understandable tools and guides to perform their target tasks.
Note that the largest share of cryptocurrency purchases came from short-term investors who are interested in receiving income from buying/selling cryptocurrencies for short periods of time. At the same time, long-term investors, that is, those who want to buy cryptocurrency at the lowest cost, wait for it to grow multiple times on the foreign market, and finally sell it, are still wary of buying cryptocurrencies.
The second observation is quite understandable. The fact is that the demand for NFTs – one of the most desired goals for long-term investors – has reduced somewhat. This can be explained by the widespread indian media covering numerous cases of NFT investors who lost tens of thousands of dollars, tempted by the prospects of receiving a passive source of income. Therefore, if your project involves the sale and purchase of NFTs, you will have to make a lot of effort to dispel the doubts of the most cautious potential investors.
Otherwise, projects that provide convenient tools for making payments in cryptocurrency, as well as those aimed at solving other everyday problems, will be quite easy to promote in the near future – the main thing is to be able to highlight the competitive advantage of your project against others that have identical functionality, and present it in a format that is beneficial to the potential customer.
In general, the current Indian crypto-ecosystem is experiencing a positive trend, which is reflected in the general increase in rates for popular cryptocurrencies, and in particular, the main one – Bitcoin (compared to 2021).
How to Get Succeed with Your Crypto Project in India
Based on the insights described above, it is almost impossible to develop a universal strategy for conquering the Indian market. Here, it’s important to consider factors such as the needs, goals, and pain points of your target audience, your competitive advantage, and ultimately, your marketing budget.
In particular, regarding the last one, you need to spend it with great care, because promoting any innovative solution (this description can be applied to all WEB 3.0 projects) is always a long marathon that requires a scrupulous approach and testing of numerous digital crypto marketing methods and techniques. In particular, if you want to win the favor of Indian residents, you better contact a crypto marketing agency to develop a long-term plan that would bring you the best result with the available resources.
Final Thoughts
Now, you know the key features of positioning crypto services and platforms in India and can evaluate how this country approaches the promotion of your project. At the same time, to create a comprehensive marketing strategy that will ensure the maximum return on your marketing investment, you better implement it with the help of real professionals. In particular, you can contact the Coinband team to get the most effective package of marketing services matching with your unique business goals.
Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.
