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Emotional-Marketing

The 3 Most Important Pillars of Emotional Marketing for a Brand

By Aabhas Vijay Competition between companies is becoming fiercer. Products and services are becoming more homogeneous every day and companies must find a way to...
QR-Code

Guide to QR Code and How Does It Work

You have likely seen a square barcode pasted on a light pole or the back of a business card. This pixelated square code is...
Music

The Genuine Pill for Godly Powers – Spotify Promotion!

Suppose you are a young, adventurous person looking for any possibility to make yourself famous on Spotify. In that case, you may find yourself...

What is Brand Activation and Why Marketers and Consumers Should Care

By William Rosen and Laurence Minsky Marketing, along with the market and all its innovations, is also imperatively evolving. In this article, the authors elaborate...

6 Tips For Measuring Influencer Marketing KPIs For Small Businesses

By Jenna Bunnell In the world of digital marketing, you can’t go far before running into influencers. Promoting everything from makeup sets, food subscription services,...

How Can Business Email Signatures Help Promote Your Content

Gone are the days when business people ended their emails with their name, position, and contact details. Today, many are already using their professional...
Marketing funnel

What is a Marketing Funnel?

A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
data interpretations

How to Anticipate Your Customers Needs with Data Interpretation

Providing the best customer experience means adapting your operation to suit your customers. Businesses must use data-driven personalization to keep customers in the door...
interactive design

How To Put Interactive Content To Best Use And Boost Business Sales Overnight!

When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...
customer engagement

Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase

By Grace Lau Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
Creating Infographics

5 Tips for Creating a Great Infographic

By Alyssa Anderson Infographics are an excellent tool for approachable and accessible data or information. Whether you’re using an infographic as a way to get...
Integrate SMS With Salesforce

How To Integrate SMS With Salesforce For Effective Text Messaging Strategies

If you are looking to maximize your customer engagement and acquire more leads, then having a successful text messaging strategy is essential for your...
Mail sending

Tips for Effective Direct Mail Design & Production

Direct mail marketing is a highly effective tool for businesses of any size to target their desired audiences and generate sales. Crafting eye-catching direct...
Sales-

Effective Sales Trends in 2022

Over the past 2 years, the consumption model has changed a lot: people began to solve many tasks online, and businesses were forced to...

Franziska Gsell, CMO, IWC Schaffhausen

We women should not take such gender biases too seriously and put limitations on our career choices and ourselves. Franziska Gsell majored in Business Administation...
customer service

The What and the Why of Using Customer Persona for More Effective Content Marketing 

In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...
Social Selling Strategies

Unlocking The Social Funnel: Meet The Social Selling Strategies Of The Future

The e-commerce landscape still proceeds to prosper in 2022. Two years on from Covid-19’s digital shift, e-commerce based sales have all but doubled online,...
Mastering the Art of How

Mastering the Art of How-To Videos with Voiceovers: A Comprehensive Guide for Coworkers

In today's fast-paced and digitally-driven workplace, effective communication is paramount. One powerful tool that simplifies complex concepts and streamlines information sharing is how-to videos...
Pay Per Click

Pay Per Click Explained

You’ve probably noticed the paid adverts on Google search results pages and have considered testing the water for yourself. But whilst it is a...
iStock-1573525782

The Role of Effective Communication in Leadership Writing

Leadership is a multifaceted art, a symphony of skills that orchestrates success. At the heart of this intricate dance lies effective communication – a...
Social-Media-Strategies

Use These Social Media Strategies to Build Your Brand

Since almost everyone uses at least one social media platform nowadays, it isn’t surprising that every brand must pitch its offers on social media....
Digital Marketing Strategy

Digital Marketing Agency: Valuable Benefits

Digital marketing can no longer be seen as a fleeting fad, but rather as a proven marketing strategy that innumerable firms are implementing with...
Side view of cheerful multicultural businessmen holding champagne glasses and talking in office

14 Ideas to Take Your Corporate Events to the Next Level

Corporate events are pivotal in fostering connections, disseminating vital information, and enhancing brand image. However, many such gatherings often become monotonous, leaving participants uninspired...
Social media management tools

What to Look For When Searching For Social Media Management Tools

The use of social media is a very crucial part of the business. While this step is necessary, it can be exhausting, expensive, and...

At Your Service: Management with HEART

Interview with Rommel Gonzales The Bellevue Resort, Bohol, Philippines   “In the hospitality and airline industry, you are not selling rooms, nor selling airline seats. You are...
Bulk Email Service

Bulk Email Service

Email marketing campaigns remain dominant in the midst of increasing competition from social networking sites as well as additional forms of online advertising. Organizations...

7 Reasons Why a Logo is Important to Your Business

When building a successful business, one of the key factors that you need to take into account is your logo. Creating a logo may...

Digital Marketing: How to Effectively Use Facebook for Business

The existence and success of your business depend on your marketing strategies. You must publicize your brand, connect with your audience, gain high conversions,...
Marketing Strategies to attract Digital Nomads Marketing Agency

Marketing Strategies to Attract Digital Nomads Marketing Agency

Digital Nomads Marketing Agency have become a very interesting and promising niche market for the tourism sector. And if you want to attract guests...

Selling Illusory Joy: Emotions, Big Data and the Coming Retail Renaissance

By Christopher Surdak and Ed King Today the world is awash in massive amounts of context-rich data. Whether it’s GPS position information, social media posts,...

Personal Branding As Affective Regime

By Lionel Wee and Ann Brooks  This article critiques the idea of personal branding – from pointing out how it is currently popularised and relied...
video

The Ultimate Guide to All Different Types of Videos and When To Use Them

The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...

6 Essential Marketing Trends for 2020

Keeping track of marketing trends is one of the best ways to guarantee your marketing plans are always relevant. You don’t have to jump...

Popular Marketing and Promotional Strategies for Your Business

Of all the many reasons that clients purchase something, saving cash is among the top. The need to save is the reason why rebate...
advertising

How Can Animation Make Your Advertising Campaign A Big Success?

By Komal Kokate There’s some magic in animated videos which makes them one of the most loved video styles by people of all age groups. Did...
digital marketing mistakes

Digital Marketing Mistakes Your Business Should Avoid

In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
What Is an AI Content Generator and How Can It Help Your Business

What Is an AI Content Generator and How Can It Help Your Business?

Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time...
Innovate and Streamline your Business Communication with Generative AI

Innovate and Streamline your Business Communication with Generative AI

In today's fast-paced business world, effective communication is essential for success. Clear and concise messaging can make all the difference when it comes to...
Sustainable Business

Do You Run a Sustainable Business? Here’s How Ethical Marketing Can Spread Your Message

Sustainability is becoming one of the most highly valued qualities a business can possess. In the past, making sustainable choices for a business meant...
Using AI and Machine Learning to Optimize Your Email Campaigns

Using AI and Machine Learning to Optimize Your Email Campaigns

As technology continues to evolve, so does the world of email marketing. Artificial Intelligence (AI) and Machine Learning (ML) are two powerful tools that...
Funnel

How to Create Funnels on LinkedIn

The LinkedIn funnel is a marketing data platform that provides you with actionable, business-ready data. It entails constantly clean, accurate, and current data. Reporting...
lesson from nfts

Building Brand Engagement: Lessons from NFTs and Collectibles

By Frank Cespedes and Ben Plomion The hype about NFTs might be over, but when carefully deployed, they remain a viable tool for brand engagement,...
Custom Acrylic Keychains

Unlocking the Power of Custom Acrylic Keychains: 8 Ways to Boost Your Brand Marketing

Custom acrylic keychains are becoming increasingly popular among businesses looking to promote their brand. With the ability to customize keychains with unique designs and...
qr codes

Are QR Codes Making a Comeback?

QR codes, once deemed obsolete by many experts, are experiencing a renaissance of sorts.  These little blocks of overly complicated patterns have become the latest...

And They Lived Happily Ever After – The Value of Storytelling in Consumer-Brand Interaction

By Klaus-Peter Wiedmann, Evmorfia Karampournioti and Nadine Hennigs Storytelling has become an essential element of the business environment to deliver information, manage conflicts, support team...
Customer (2)

How to Identify and Reach Potential Customers for Your Business?

If you are running a business, having a customer base is essential for success. It is important to know how to identify and reach...
Customer experience

The All-In-One Marketing Platform Approach is Failing to Build Customer Trust

Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws...
advertising

What is a White Label DSP and What are the Fundamental Benefits of White...

One thing that all advertisers have in common is they would like to maximize the effectiveness of their advertising campaign. Unfortunately many advertisers are...
digital business card

The Benefits of Using a Digital Business Card for Your Networking Needs

It’s crucial for today’s professionals to stay connected and maintain strong networks. One of the easiest ways to accomplish this is by using a...
AMP emails

Why Should You Send AMP Emails?

By Aquibur Rahman Giving vitality to your emails through dynamic content is critical to connecting with potential customers. Although emails are the cheapest way to...