Big Data: The Deciding Element in Mobile Advertising Efficacy
By Nidhi Prakash
In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the...
How Banks Grow Now
By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi
Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...
Storytelling Workshops: A Tool for Breakthrough Product Innovation
By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki
New product development (NPD) is essential to companies and it is an area where our research shows that...
Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?
By Jean-Noël Kapferer
As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...
Sound Business: Improving Your Audio ROI
By Steve Keller
“What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....
The Three Types of Big Data That Matter for CMOs
By David Dubois and Gilles Haumont
Organisations today have massive amount of data at their disposal. However, not all C-level executives have clear typology of the...
5 Ideas to Set Up the Perfect Social Media Budget
Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...
How Luxury Brands can benefit from Personality-based Branding
By Klaus Heine and Haibo Xue
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...
Why Printing is still Important in our Digital World
Technology has completely changed the way many businesses work, giving the team everything they need to do their job effectively at the touch of...
The Importance of Effective Communication
Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...
The Importance of Lead Conversion to Your Business
For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...
7 Ways to Successfully Manage Bulk Messaging for Your Business
Running businesses like a restaurant, e-commerce store, or any other company requiring customer communication can be daunting. You need to make sure you are...
Transactional vs Marketing Emails: What’s the Difference?
Email is one of the most popular ways for businesses to interact with their customers and drive sales. The two main types of emails...
Is Acquiring New Customers More Expensive Than Keeping Them?
There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...
Coronawashing: How Can Firms Establish Moral Authenticity?
By Glyn Atwal and Maya Kaiser
The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...
The Importance of Having a Digital Marketing Plan for Your Business
Digital marketers have become more important than ever in recent years, as businesses are using digital platforms to connect with their customers daily. Digital...
Components of a Successful Brand
A brand is the association people make when they hear your company name. Jeff Bezos, who founded Amazon.com, once said that a personal brand...
10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion
By Aisha Noreen
Social media engagement is essential for any business, be it a B2B company or businesses operating in the B2C space. Through social...
Buying Market Share With Supply Chain
By Richard Markoff and Ralf W. Seifert
In an effort to meet customer demands and gain greater market share, companies offer non-monetary benefits in supply...
The Business Benefits of Sending Out Thank-You Cards
One of the most influential resources for a business owner is repeat business. Repeat business is established through two main approaches: providing a product...
From boring to breathtaking – Putting together an impeccable business presentation
If there is one thing that all of those who speak in front of an audience should thrive at, that is getting the public’s...
Tips for When Setting Up New Business Meetings
Imperative to success for any business is bringing in a continues stream of new business in order for growth. Research on lead generation has...
6 Ways Digitalization Makes Business Communications a Competitive Advantage
By Grace Lau
The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...
5 Award-Winning SEO Agencies You Will Love Working With
Every actor wants to win an Oscar for their brilliant performance. Every musician wants to win a Grammy for their amazing album. Every screenwriter...
Copycats: Where Fashion and Pharmaceuticals Meet
By Gregory DeYong, Hubert Pun and Carol Lucy
Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
Revealed: The Display Advertising Trends of 2019
Advertising technology provider Bannerflow, has created an infographic revealing the four key trends affecting European display advertising in 2019.
Display ads continue to thrive in...
Amazingly Good Sales Pitch Examples
Let’s face it — selling is hard work. Convincing a prospective buyer to trust you and consider your offer can be extremely difficult. It’s...
How to use Twitter more effectively for your small business
Nearly every business serious about growth uses social media. Why? There are millions of untapped users on these platforms. And though you won’t make...
How To Get The Best Out Of A Facebook Business Page
Facebook is currently one of the most influential social media platforms and with this, using Facebook to advertise or market a business is highly...
Most Effective Marketing Strategies To Attract and Retain Customers
As a company owner, you are, by no doubt, very aware that your client base is the lifeblood of your overall business. Getting a...
The Vital Role Of Communication In All Aspects Of Business
Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...
How to Profit from Reference Marketing in B2B Markets
By Andre Vilares Morgado
Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...
Sales Techniques that Every Entrepreneur Needs to Know
It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
How QR Codes Can Help You Gain Insights About Your Customer Satisfaction
As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
ZeroBounce COO Brian Minick on Getting Better at Email Marketing
Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...
6 Great Tips for Link Building
The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...
4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand
A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
11 Best Influencer & Social Media Marketing Agencies in Singapore
Social media and influencer marketing is the dominating marketing technique in Singapore. There are over 5 million people in Singapore, almost 90% of which...
What is a Blog Growth Engine? The Best Blogging Course Ways of Bringing in...
By making bits of quantity with great worth inside and figuring out how to situate that substance before a designated crowd, anybody can bring...
Best Paraphrasers For Your Perfect Content Marketing Strategy
Paraphrasing tool has become an important part of a writer’s life. It has become a must-have tool to deal with some conditions.
The major problem...
The 5 Advantages of Using Proxies in Business and Marketing
Many marketing professionals use the internet today to gather necessary content for their businesses to make better decisions regarding the company's advertising campaigns, marketing...
Why Outsource Digital Marketing?
Building an in-house marketing team can be costly and time-consuming. Vetting specialist candidates, onboarding, training, and managing a dynamic group of experts can be...
How to Start a Packaging Business in 2023?
Are you looking to start a packaging business in 2023? If so, you’re in the right place. In this blog post, we’ll be providing...
The Importance of Engagement in Digital Marketing Strategies
The online behaviour of brands today is strongly influenced by social media and their peculiar functioning, the structure of the individual platforms, and above...
The Power of SMS Marketing: How To Use Text Messages To Boost Your Business
SMS marketing is a very efficient approach to boost your company's revenue and drive more traffic to your website or landing page.
Although web apps...
How Football Clubs Are Building Global Brand Equity
Some of the biggest brands in the world are football clubs. You only have to look at the insane amount of money some of...
Understanding consumer touchpoints to improve your business
Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind.
This is...
Ways to Plan a Right Influencer Marketing Campaign
Are you annoyed because your influencer marketing campaigns seem to be failing?
Despite all of your input, the results you seek do not seem to...
Proven Ways to Boost Post Holiday Sales
During holidays, most stores reap big as shoppers purchase different things to make their holidays enjoyable. However, sales may diminish after the holiday spending...
Hybrid Strategies and the New Face of Retail
By Omar Toulan and Niccolò Pisani
How has the digital disruption affected the way customers shop and the factors that influence their decisions? One need...
TOP READS OF THE WEEK
“Your Call is Important to Us”: The Business Psychology of Queuing
By Adrian Furnham
One sure way to disgruntle your customers is to oblige them to fritter away their valuable time in queues – whether in the real world, online, or on the phone. However, if...
“Reverse Backstabbing”- The Art of Praising People Behind Their Backs
By Avi Liran
Gossip can be hurtful and malicious, leaving behind a bad smell. And while we may not always avoid it, we can choose the type of gossip to engage in. Enter, reverse backstabbing,...
![iStock-1438575049 (1) [Converted]](https://www.europeanbusinessreview.com/wp-content/uploads/2024/11/iStock-1438575049-1-Converted-100x70.jpg "“Does Everyone Hear Me OK?”: How to Lead Virtual Teams Effectively")
