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Big Data: The Deciding Element in Mobile Advertising Efficacy

By Nidhi Prakash In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the...

How Banks Grow Now

By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...

Storytelling Workshops: A Tool for Breakthrough Product Innovation

By Evy Sakellariou, Keith Goffin, and Agnes Mariakaki New product development (NPD) is essential to companies and it is an area where our research shows that...

Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...

Sound Business: Improving Your Audio ROI

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question....

The Three Types of Big Data That Matter for CMOs

By David Dubois and Gilles Haumont Organisations today have massive amount of data at their disposal. However, not all C-level executives have clear typology of the...

5 Ideas to Set Up the Perfect Social Media Budget

Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...

Why Printing is still Important in our Digital World

Technology has completely changed the way many businesses work, giving the team everything they need to do their job effectively at the touch of...

The Importance of Lead Conversion to Your Business

For any strategic business-to-business (b2b) marketing team, driving leads should be the end goal of all of your marketing efforts. After all, leads are...

The Importance of Effective Communication

Communication is one of the essential social skills required for any individual to survive in the world. Effectively communicating ensures that you not only...
Transactional vs Marketing Emails

Transactional vs Marketing Emails: What’s the Difference?

Email is one of the most popular ways for businesses to interact with their customers and drive sales. The two main types of emails...
Mobile

7 Ways to Successfully Manage Bulk Messaging for Your Business

Running businesses like a restaurant, e-commerce store, or any other company requiring customer communication can be daunting. You need to make sure you are...
customer

Is Acquiring New Customers More Expensive Than Keeping Them?

There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...
branding

Components of a Successful Brand

A brand is the association people make when they hear your company name. Jeff Bezos, who founded Amazon.com, once said that a personal brand...

Coronawashing: How Can Firms Establish Moral Authenticity?

By Glyn Atwal and Maya Kaiser The Covid-19 pandemic represents both challenges and opportunities for brand marketing. Spreading rapidly around the globe, the novel coronavirus...
10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

By Aisha Noreen Social media engagement is essential for any business, be it a B2B company or businesses operating in the B2C space. Through social...
Digital Marketing

The Importance of Having a Digital Marketing Plan for Your Business

Digital marketers have become more important than ever in recent years, as businesses are using digital platforms to connect with their customers daily. Digital...

From boring to breathtaking – Putting together an impeccable business presentation

If there is one thing that all of those who speak in front of an audience should thrive at, that is getting the public’s...

The Business Benefits of Sending Out Thank-You Cards

One of the most influential resources for a business owner is repeat business. Repeat business is established through two main approaches: providing a product...
Digitalization

6 Ways Digitalization Makes Business Communications a Competitive Advantage

By Grace Lau The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...
business meeting

Tips for When Setting Up New Business Meetings

Imperative to success for any business is bringing in a continues stream of new business in order for growth. Research on lead generation has...

Buying Market Share With Supply Chain

By Richard Markoff and Ralf W. Seifert In an effort to meet customer demands and gain greater market share, companies offer non-monetary benefits in supply...
SEO

5 Award-Winning SEO Agencies You Will Love Working With

Every actor wants to win an Oscar for their brilliant performance. Every musician wants to win a Grammy for their amazing album. Every screenwriter...
facebookbusiness

How To Get The Best Out Of A Facebook Business Page

Facebook is currently one of the most influential social media platforms and with this, using Facebook to advertise or market a business is highly...
Business

Sales Techniques that Every Entrepreneur Needs to Know

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
Email Marketing

ZeroBounce COO Brian Minick on Getting Better at Email Marketing

Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...

Most Effective Marketing Strategies To Attract and Retain Customers

As a company owner, you are, by no doubt, very aware that your client base is the lifeblood of your overall business. Getting a...

Amazingly Good Sales Pitch Examples

Let’s face it — selling is hard work. Convincing a prospective buyer to trust you and consider your offer can be extremely difficult. It’s...
Proxies-Business

The 5 Advantages of Using Proxies in Business and Marketing

Many marketing professionals use the internet today to gather necessary content for their businesses to make better decisions regarding the company's advertising campaigns, marketing...
Digital Marketing

Why Outsource Digital Marketing?

Building an in-house marketing team can be costly and time-consuming. Vetting specialist candidates, onboarding, training, and managing a dynamic group of experts can be...
Packaging-Business

How to Start a Packaging Business in 2023?

Are you looking to start a packaging business in 2023? If so, you’re in the right place. In this blog post, we’ll be providing...

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
Digital Marketing Strategies

The Importance of Engagement in Digital Marketing Strategies

The online behaviour of brands today is strongly influenced by social media and their peculiar functioning, the structure of the individual platforms, and above...

The Vital Role Of Communication In All Aspects Of Business

Communication is a vital part of society. It plays a lot of roles, and it is essential for survival. People use it to encourage,...
twitter

How to use Twitter more effectively for your small business

Nearly every business serious about growth uses social media. Why? There are millions of untapped users on these platforms. And though you won’t make...
SMS Marketing

The Power of SMS Marketing: How To Use Text Messages To Boost Your Business

SMS marketing is a very efficient approach to boost your company's revenue and drive more traffic to your website or landing page. Although web apps...

Revealed: The Display Advertising Trends of 2019

Advertising technology provider Bannerflow, has created an infographic revealing the four key trends affecting European display advertising in 2019. Display ads continue to thrive in...

How to Profit from Reference Marketing in B2B Markets

By Andre Vilares Morgado Reference marketing plays an important role in business markets. Customer references have a positive impact on vendors’ reputations. It also portrays...
Blog-Growth

What is a Blog Growth Engine? The Best Blogging Course Ways of Bringing in...

By making bits of quantity with great worth inside and figuring out how to situate that substance before a designated crowd, anybody can bring...

Best Paraphrasers For Your Perfect Content Marketing Strategy

Paraphrasing tool has become an important part of a writer’s life. It has become a must-have tool to deal with some conditions.  The major problem...
Link building

6 Great Tips for Link Building

The most crucial component of ecommerce SEO is link building, which will always be one of the most effective and difficult elements. It takes...
Singapore-Ad-Agency

11 Best Influencer & Social Media Marketing Agencies in Singapore

Social media and influencer marketing is the dominating marketing technique in Singapore. There are over 5 million people in Singapore, almost 90% of which...
QR code

How QR Codes Can Help You Gain Insights About Your Customer Satisfaction

As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
marketing

5 Major Perks Of Guest Posting For Your Business

New and experienced business owners have this notion that guest blogging is primarily about search engine optimization (SEO). But the truth is, it is...
Video Messaging

Video Messaging for Overall Success in Business

One of the most effective ways to communicate in business is through video. Now more than ever, it is essential that we come up...
marketing email

5 Reasons People Don’t Receive Your Emails – And How to Land in the...

By Paul Leslie Not getting many clicks on your marketing emails? Your subscribers may be missing them. Below, we look at five reasons why people...

Understanding consumer touchpoints to improve your business

Running a business can be difficult at times, which is why striving for better should always be at the forefront of everyone’s mind. This is...