Marketing Strategies to Increase Target Audience on YouTube
What is one of the most important things to get on YouTube? Well, the key to success is attracting the right audience. The first...
Trustworthy Transactions: The Power of Reliable Check Mailing in Brand Building
When it comes to the hectic world of business, trust is key. Long-lasting connections, devoted consumers, and successful brands are dependent on this base....
5 Ways to Connect With Your Customers in the Digital Age
Anyone who runs a business knows that connecting with your customers is crucial. Your customers make your business what it is. Keeping connected with...
How Can Animation Make Your Advertising Campaign A Big Success?
By Komal Kokate
There’s some magic in animated videos which makes them one of the most loved video styles by people of all age groups.
Did...
Business Marketing: An Online Game Like at a Casino
The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...
How Digital Storytelling Software Can Refine your Brand Story for Better Results
In a world that has become more complex – and where people have the attention span of an agitated goldfish – digital storytelling has...
Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers
By Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Using digital influencers to reach mass audiences is becoming popular in business-to-business (B2B) markets. For business...
The Ultimate Guide to All Different Types of Videos and When To Use Them
The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...
Four ways to use branded merchandise to generate leads
Customer loyalty as a strategy for repeat business is getting a lot of attention at the moment as consumers look to familiar brands in...
A Holistic Approach to Marketing for Achieving Excellence
In today's fast-paced business landscape, marketers face the challenge of delivering immediate results while also striving for long-term success. To achieve enduring excellence, a...
Small Businesses and Email Marketing: Effective Tips to Try
Many startup business owners think email marketing is an outdated tool that pre-social media companies use. But despite the growing number of marketing channels...
7 Ways to Successfully Manage Bulk Messaging for Your Business
Running businesses like a restaurant, e-commerce store, or any other company requiring customer communication can be daunting. You need to make sure you are...
How Can Businesses Ready Themselves for Customer Success in 2024?
By Sonali Fenner
2023’s corporate landscape has been dominated by the AI transition, geopolitical conflict, and supply chain issues - all heavily impacting business operations....
From Great to Gone
By Peter Lorange and Jimmi Rembiszewski
New consumers demand a new breed of innovations in the products and services they are using. Below, Peter Lorange...
Marketing Trends and Predictions For 2023
As we move further into the digital age, marketing constantly evolves. The year 2022 has already brought several changes to the industry, and we...
CBD Marketing: 3 creative ways to promote your CBD brand
CBD is undoubtedly one of the hottest and most profitable products categories in the industry. Famous CBD brands are spinning up everything from tinctures,...
How to Choose the Right Amazon Marketing Agency
Amazon has grown to become one of the world's most powerful companies, and the worldwide epidemic has further widened its reach. Unfortunately, success entails...
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
How Banks Grow Now
By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi
Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...
5 Canva Alternatives For an Improved Content Marketing
By Ermelinda Maglione
Canva has become a reference tool for small and new businesses, but there are also alternatives to it that offer more functions...
Measuring the Success of B2C CRM Initiatives: Key Metrics and KPIs
To better understand and interact with customers, organizations rely heavily on Customer Relationship Management (CRM) activities.
However, evaluating the results of CRM efforts is crucial...
How Much Should Brands Invest in PR
Public relations (PR) is an essential part of the promotional mix for a brand. Some companies prefer internal PR teams, whereas others prefer hiring...
Customer Acquisition vs Customer Retention: Which is More Important?
By Jessica Day
Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
To Elevate a Brand: Dream, Do and Dare
By JP Kuehlwein and Wolf Schaefer
There are brands that are seen as peerless and priceless. They are able to sustain appeal, a price premium...
3 Efficient Content Marketing Strategies for Entrepreneurs To Use In 2021
By Katerina Sukhenko
In today’s media environment, which is action-packed, speaking to the right customer at the right time is of prime importance. Entrepreneurs try...
Do You Run a Sustainable Business? Here’s How Ethical Marketing Can Spread Your Message
Sustainability is becoming one of the most highly valued qualities a business can possess. In the past, making sustainable choices for a business meant...
Successful Digital Transformation Starts with the Customer
By Joerg Niessing
Running a business in this digital era is truly challenging. And in light of this, Joerg Niessing shares the three chief takeaways...
Considering Revamping Your Brand in the New Year? 8 Factors To Consider
Staying relevant to your target audience is crucial in the ever-changing business landscape. A brand revamp can be an exciting way to remain interesting...
How Digital Marketing Can Transform Your Business Strategy
In today’s hyper-connected world, digital marketing has evolved from a niche practice into a cornerstone of successful business strategies. The rise of the internet...
Get Results from Your Mobile App Marketing Campaigns
Marketing consultants looking for the latest, most innovative, and ground-breaking ways to drive app downloads and increase revenue for their company or product can...
How Complaints Can Destroy Your Company Beyond Recovery
One of the things that you should try as much as possible to avoid when it comes to reviews is having a negative review....
Increase Your Reach with Professional Video Marketing Services
Video marketing services are a great way to increase awareness of your business, product, or service. You can create engaging and entertaining videos that...
How Kevin Made €20k Every Month from His Dropshipping Store
There has never been a better time to start a dropshipping store than this. By 2025, the global dropshipping market is expected to grow...
How to Use Videos to Boost Product Sign-ups
Videos offer businesses a unique way to get their audience to focus on their key message and convert them like no other marketing content....
How to Best Manage Customer Expectations in Cooler Seasons
Despite the sudden bursts of sunshine recently, it’s inevitable that we’ll be heading into another frosty winter later in the year. And with the...
The Role of Branding in Customer Loyalty: How to Build a Lasting Relationship with...
In today's highly competitive market, building customer loyalty plays a crucial role in the success of any business. One of the most effective ways...
No Bank Digital Signage may be Causing You to Lose Out on Opportunities
Digital technologies continue to advance, and for businesses to compete, they need to be up-to-date with what they're employing in terms of the tools...
The Power of Social Proof: Leveraging Social Signals for Brand Growth
Have you ever hesitated to choose a restaurant for dinner because of only a handful of good reviews? Or chosen to stay at an...
How to Enhance Your Business Communication Skills
Communication is a vital aspect of any business, aiding in reaching new growth opportunities and achieving overall success. Great business communication can boost the...
How should SaaS companies use content marketing
Content marketing was made for SaaS companies.
It provides credibility and allows the business to reach out to potential customers in a way that traditional...
Interview with Expert Taranov
Interviewer: Today, we have the pleasure of speaking with Alexey Taranov, a digital marketing expert and CEO of DigitalMust agency with a decade-long record...
Elevating Personal Branding: The Power of Digital Business Cards
Personal branding is a professional cornerstone. A 2021 survey by Statista indicated that 74% of consumers prioritize trust in a brand, emphasizing the weight...
How to Choose Your Web Design Agency?
In recent years, digital transformation has become essential for all companies, regardless of their sector of activity. Indeed, consumer behavior has evolved, and brands...
Global Brand Power Experiential Positioning of A Brand
By Barbara E. Kahn
Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the...
Inside Business XR: What Trends Can We Expect This Season?
Extended reality design continues to evolve. As we open ourselves up to new technology, and new forms of interactive content, extended reality has become...
How to Successfully Integrate Video Into Your Content Marketing Strategy
In 2021, it's fair to say that a content marketing strategy is incomplete without video.
A 2020 report revealed that most consumers discovered a brand...
Tips for Better Pricing without Hurting Your Brand
Regardless of your industry or business type, you must deal with competition. Competition changes how you operate and behave in the market. When trying...
Digital Marketing for Lawyers: 6 Smart Strategies to Grow Your Business
In a competitive market, law firms cannot expect to grow revenues without a marketing strategy. The superior legal skills are no longer enough to...
Tips and Secrets for Selling on Facebook Marketplace
After getting Facebook free likes and building up a solid product catalog, it's time to start selling on Facebook Marketplace. The bad news is, that...
Building Brand Engagement: Lessons from NFTs and Collectibles
By Frank Cespedes and Ben Plomion
The hype about NFTs might be over, but when carefully deployed, they remain a viable tool for brand engagement,...
TOP READS OF THE WEEK
Brain-Machine Synchrony: A New Era of AI-Supported Human Collaboration and Societal Transformation
By Hamilton Mann, Cornelia Walther, and Michael Platt
This paper introduces the concept of “brain-machine synchrony,” exploring the potential alignment of human brain waves and physiological responses with AI systems to build trust and enhance collaboration....
Six Ways Companies Can Use Generative AI to Boost Performance
By Ram Gopal
The AI of the beholder: Managers need to examine where AI can improve workflow processes.
Generative AI’s impact on productivity could add trillions of dollars in value to the global economy, according to...
![iStock-2151090098 [Converted]](https://www.europeanbusinessreview.com/wp-content/uploads/2024/09/iStock-2151090098-Converted-100x70.png "Deconstructing the Myth of Entrepreneurship")
