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online blog

3 Ways to Make Your Blog Stand Out from the Rest

No matter what industry you work in, having your blog or getting it from Expert Melbourne SEO Agency - Impressive Digital can be an invaluable...
Electronic Shelf Labels

How to Promote Stores with Electronic Shelf Labels?

Promote your home appliance store and products more effectively by using electronic shelf labels. Are you looking for ways to promote your store? Electronic shelf...
Affiliate Marketing For Businesses

The Importance of Affiliate Marketing For Businesses

Businesses employ various strategies with one primary aim: to market their products and services to their target audience. Some of the different marketing strategies...

Digital Marketing: How to Effectively Use Facebook for Business

The existence and success of your business depend on your marketing strategies. You must publicize your brand, connect with your audience, gain high conversions,...
SMS Marketing

10 Reasons Why SMS Marketing is a Great Marketing Channel in 2022

There are different ways to market your brand in this digital era, and one of them is through SMS marketing. This form of marketing...
marketing strategy ideas

Comparison Review: Drop Cowboy Vs Text Marketer

Marketers face different challenges. Sales and marketing experts may sometimes find themselves hitting a wall as specific objectives seem too challenging to accomplish. As...

5 Ways A Blogging Outreach Agency Can Make Your Blogging Outreach Campaign Successful

A blogging outreach campaign is an ingenious marketing strategy that most businesses incorporate in their marketing. Blogging outreach involves collaborating with famous bloggers who...
Marketing

Marketing Attribution: Which Model is Right for Your Business?

Understanding the effectiveness of your marketing touchpoints is essential for increasing engagement and drawing customers to your business. This can help you produce more...
small-business

Getting the word out: How to effectively advertise as a small business

When you’re creating a business, you need to think of the best ways to share your work with the world and get your name...
5 Ways Product Packaging Could Impact Sales (1)

5 Ways Product Packaging Could Impact Sales

Most companies are already aware of the importance of product packaging. Great packaging design can promote the brand, display the product, differentiate it from...
Marketing and Advertising Agencies in Japan

Top 10 Marketing and Advertising Agencies in Japan

Japan is a hotspot for international brands seeking to expand new markets. This country has the third largest economy in the world, making it...
ad exchange

What is Ad Exchange and How Does it Work?

Programmatic advertising is all the rage in the world of marketing right now, but do you understand the complete dynamics of how it works? Ad...
Mobile Messaging

10 Business Goals You Can Achieve with Mobile Messaging in 2023

By Polina Rebeka Whether your business is mobile-first or “mobile-forced”, there are plenty of ways it can benefit from mobile messaging. This is particularly true...
email marketer

IP Warm-Up is Key to Building Sender Reputation in Email Marketing – Here’s How...

As an email marketer, you work in a highly competitive sector. With so many brands vying for the attention of your target consumers, you...
Public relations (PR)

How Much Should Brands Invest in PR

Public relations (PR) is an essential part of the promotional mix for a brand. Some companies prefer internal PR teams, whereas others prefer hiring...
Marketing

5 Marketing Avenues B2B Companies Should Not Miss Out On

In this digital age, there are countless marketing avenues that B2B companies can explore to reach and engage with their target audience. For this...
coupon

Why Coupon Codes Are the Backbone of E-Commerce

Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...
brand activism

How Should Brands Think About Political Activism?

By Matt Johnson When it comes to engaging in activism, it's crucial that the brand should be intrinsically driven to address this issue, and isn't...
Email Marketing

8 Email Marketing Metrics Every Ecommerce Business Should Keep Track

By Grace Lau Did you know that the global email marketing sector was valued at $7.5 billion in 2020? This number is expected to rise...

The biggest marketing mistakes you could make

What many don’t realise from the get-go, is that having a great product or service is only part of what makes a business successful....
communication

Freedom of Speech in the Corporate World

By Anne OUIMET “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...
Brand awareness

How to Raise Awareness for Your Brand

One of the most significant challenges all businesses face, at one time or another, is how to make their target market aware of the...
The Benefits of Working with a Professional Digital Marketing Agency

The Benefits of Working with a Professional Digital Marketing Agency

In today's digital era, businesses have to make sure that their message is heard and that their brand is visible. The best way to...
Books

Using Your Book as a Marketing Tool: A Complete Guide

A book can be a powerful marketing tool if it is used correctly. It can help you to build your brand and reach new...
Social Proof

Why Social Proof is Important For Various Industries to Convince Onlookers

By Aabhas Social proof is the principle that people will do things that they see other people doing. It’s a powerful force in human behavior,...
Social Selling Strategies

Unlocking The Social Funnel: Meet The Social Selling Strategies Of The Future

The e-commerce landscape still proceeds to prosper in 2022. Two years on from Covid-19’s digital shift, e-commerce based sales have all but doubled online,...
Outsourced PPC Consultant

7 Services To Expect From An Outsourced PPC Consultant

Outsourcing has become increasingly popular as businesses seek to do more with less. When done right, outsourcing can be a cost-effective way to access...
Livestream Office

6 Ways to Leverage Live Streaming to Help Your Brand Growth

By Jenna Bunnell Thanks to the growing popularity of remote work and the world generally going digital, live streaming is the most prevalent it has...
Embroidered

Reasons Why Embroidered Workwear Elevates Your Brand Identity: A Comprehensive Insight

In the competitive business landscape, companies are always looking for innovative ways to stand out and establish a strong brand identity. One effective approach...

Buying Market Share With Supply Chain

By Richard Markoff and Ralf W. Seifert In an effort to meet customer demands and gain greater market share, companies offer non-monetary benefits in supply...
Digital Marketing Strategies

The Importance of Engagement in Digital Marketing Strategies

The online behaviour of brands today is strongly influenced by social media and their peculiar functioning, the structure of the individual platforms, and above...
Why Marketing Leadership Needs to be Agile and Customer-focused

Why Marketing Leadership Needs to be Agile and Customer-focused

By Mairead Brady Why do we use Zoom and not Slack or Skype? Post photos with Instagram and not Kodak? And why do we watch Netflix...
marketing strategy

Determining the Right Marketing Strategy for Your Target Audience

There are so many roads to travel in marketing. Many companies find themselves camping out at the fork in the road rather than taking...
leadership

Effective Communication: A Key Skill for Successful Leadership

How Effective Communication Contributes to Leadership Effectiveness? It is impossible to be a good leader without being a good communicator. Effective communication skills help leaders...
10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

10 Tested B2B Social Media Content Ideas for Maximum Engagement and Conversion

By Aisha Noreen Social media engagement is essential for any business, be it a B2B company or businesses operating in the B2C space. Through social...
Marketing concepts

Building a Brand Online in 6 Easy Steps

Nowadays, there are more and more online stores. Due to this, competition increases significantly. Customers have become more demanding, which means that it is...

Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Wordpress

How To Create a Satisfying and Hassle Free UX of WordPress Dashboard?

The popularity of WordPress, being the most widely used CMS, is because of the ease of use it offers to people with almost no...

How to Market your CBD Business Online

At the moment of writing, the world is in the middle of a health crisis. As a result, some countries have quarantined citizens within...
3D Product

Enhance Your Customers’ Experience With 3D Product Configurators

As businesses increasingly turn to the online space to expand their customer base, the need for an intuitive and engaging website has become more...

Digital Marketing for Enterprises: Strategies to Try for 2020

By Bernard San Juan Across the world, the COVID-19 pandemic has led to major shifts in business conditions for both B2B and B2C enterprises. Whether...
Social Media Artificial intelligence

AI in Social Media Marketing: Applications, Benefits, Challenges, and Future Trends

The rise of Artificial Intelligence (AI) has transformed online interactions and content consumption. AI applications, spanning art, text, and artificial voice generation, extend into...

How to Reach Your Ideal Customers

If you want to turn over a steady profit for a sustained period of time, you need to have a loyal consumer base in...

Overcoming customer acquisition cost challenges in fintech

Overcoming customer acquisition cost challenges in the financial technology (fintech) sector has never been more difficult. In the B2C segment, firms are faced with...
Marketing Services

Know All About Internet Marketing Services In This Blog

The internet has changed how businesses are conducted. If you're not using it to market your business, you're losing out on a huge opportunity...
interactive design

How To Put Interactive Content To Best Use And Boost Business Sales Overnight!

When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...
Employee or Company Engagement Concept

Reinventing Employee Engagement with Keka’s Pulse Surveys

Gallup reports that only 34% of employees are engaged in the workplace. And HRs are struggling to bring up this percentage. Why? Because engaged employees are...
Promotional products

The Science Behind Promotional Products

As surprising as you may find it, promotional products truly are all around us.  That coffee mug you prefer to drink out of in the...
Handshake

A Step-by-Step Guide to Building a Sales Funnel for Your Business

By Jenna Bunnell A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
Framework

A Framework for Organizational Storytelling

By Janis Forman Taken from chapter 2 of Storytelling in Business: The Authentic and Fluent Organization, this excerpt focuses on the importance of authenticity, the...