Culture by Design: How to Build a Brand That Feels Personal at Scale
By Sherjan Husainie
Businesses can personalize their brand at scale by creating the right supportive systems and brand-specific frameworks.
Customers want brands to feel personal and...
The Hidden Costs of Getting Early-Stage Innovation Wrong and How to Get it Right
By Coral McConnon
Poorly executed early-stage innovation drains money, organisational bandwidth and engagement, but understanding how the brain thinks creatively helps organisations get it right...
The Future of Brand Guidelines is Not Another PDF
By Steve Glasper
AI can turn brand guidelines from static rulebooks into living systems that preserve creative coherence while reducing repetitive review.
The next generation of...
The Artist Without Limits – From Classic Art to Pixels
By Dr. Monika Klein and Dr. Anna Rostomyan
The artistic journey from graffiti-adorned walls through canvas to digital is one that René Holm has not...
Importance of Emotion Management for Job Satisfaction
By Gentiana Fejzuli, Supervision by Dr. Anna Rostomyan
Introduction
Emotions can be confusing and complex, yet they are a big part of our lives, affecting how we...
The Importance of Corporate Social Responsibility (CSR) in the Recruitment Process of Generation Z
By Nicolas Scharlack, Supervised by Dr. Anna Rostomyan
This article delves into the effect that Corporate Social Responsibility (CSR) has on recruiting and retaining...
The Role of Emotion Labor of DE&I Initiatives on Employees
By Akanksha Juneja, Supervised by Dr. Anna Rostomyan
Globalization has increased communication with a diverse mix of individuals. Steering diversity is emotionally challenging for employees and...
The Relationship Between Emotion Regulation and Job Satisfaction in a Generation Z Sample
By Philipp Siemeister, Supervision by Dr. Anna Rostomyan
Introduction
Generation Z is the next generation to enter the labor market. It includes all people born between...
The Impact of Sleep on Workplace Performance: Exploring the Role of Sleep in Enhancing...
By Tim Thielmann, Supervision by Dr. Anna Rostomyan
Introduction
Every day, we enter a state of unconsciousness for six to eight hours, diving into a mysterious world...
The Impact of Emotional Intelligence on Human-Machine Collaboration in the Workplace
By Melika Mohammadzadeh, Supervised by Dr. Anna Rostomyan
The integration of artificial intelligence (AI) into workplaces is rapidly changing the nature of work, particularly in...
The Role of Emotions in Organizational Change Management
By Teimurazi Suladze, Supervised by Dr. Anna Rostomyan
Introduction
Organizational change is often accompanied by a range of emotional responses that either drive or hinder the...
Emotional Labor in Healthcare: A Gender Dynamics
By Ayna Isazade, Supervised by Dr. Anna Rostomyan
Emotional labor has become an important concept in the healthcare sector (Dogan et al., 2022). Controlling one's...
The Benefits of EQ in Successful Leadership
By Beste Özalevli, Supervision by Dr. Anna Rostomyan
Introduction
While in earlier years effective leadership was associated with technical expertise and Intelligence Quotient (IQ), in today's...
From Transactions to Transformations: Emotional Capital in Modern Corporations
By Ishika Choudhary, Supervision by Dr. Anna Rostomyan
As Daniel Goleman correctly states, "What really matters for success, character, happiness, and lifelong achievements is a definite...
Emotional Well-being and Its Relationship to Employee Productivity: How HR Practices Influence Mental Health...
By Semra Delić, Supervision by Dr. Anna Rostomyan
Introduction
Emotional well-being and mental health of employees have become an increasing concern over the last few years. The modern...
The Impact of Emotional Intelligence for Workplace Conflict Resolutions
By Zeeshan Maqbool, Supervision by Dr. Anna Rostomyan
Introduction
It is evident that conflict is an integral part of work places because individuals come from different background,...
The Role of Fashion in our Everyday Clothing and Communication Choices: A Case Study...
By Dr. Anna Rostomyan and Dr. Monika Klein
In the wake of global lockdowns, fashion—once a statement of personal and public identity—was suddenly confined to...
Insights into the Relevance of Strategic Management
By Dr. Anna Rostomyan
In order to thrive, start-ups and other innovative ventures are well advised to begin with a well-thought-out plan. Could the concept...
The Introduction of Fashion AI and How Artificial Intelligence Is Reshaping the Fashion...
By Dr. Anna Rostomyan
From trend prediction to hyper-personalization, AI is quietly becoming fashion’s most powerful designer.
Like almost every industry, fashion is absorbing the impact...
