Entrepreneurship

This category is Entrepreneurship, exploring the challenges and opportunities of building and growing a business. It features expert insights on startups, innovation, funding, leadership, and strategies for achieving long-term success in a competitive market.

Essential Tips for a Successful Gym or Fitness Center

Fitness and health have become quite popular, with gym memberships rising at an awe-inspiring rate, making this a very lucrative venture. However, before you...
Navigating Tomorrow with John Sanei

What Is a Futurist: Navigating Tomorrow with John Sanei

In a world that is rapidly evolving, the role of a futurist has become increasingly crucial. These visionaries specialize in understanding and predicting emerging...
Woman employee sitting at desk working online on laptop

Top Benefits of Using a Virtual Office for Your Business

Today's dynamic and ever-changing business environment has thrown up some very innovative alternatives to the traditional concept of an office. A virtual office is...
human face

Business with a “Human Face” — Volodymyr Nosov, the CEO of WhiteBIT, Shared His...

WhiteBIT is the biggest crypto exchange in Europe, founded in Kharkiv, Ukraine, by Volodymyr Nosov. WhiteBIT proudly serves its clients from 150 countries of...

7 Top Content Marketing Tips for SMEs

Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.  1. Establish Good Campaign Goals One...
Gulf Is Coming for Your Companies

Europe, the Gulf Is Coming for Your Companies — And That’s a Good Thing

2024 saw a steady drumbeat of European acquisitions by Gulf companies, culminating in Abu Dhabi National Oil Company’s takeover of German chemicals firm Covestro...

3 European startups fight against climate change

The ultimate buzzword for sustainability and humanity is climate change. It’s proliferated in the speech of many politicians. Nevertheless, climate change isn’t just a...

Minding the Gap: Women and Angel Investing

By Susan Coleman and Alicia Robb In spite of the impressive growth of women-owned firms in the United States in the recent years, they are...

Entrepreneurial Ecosystems: Fixing the Triple Helix

By Adam J Bock and David Johnson In knowledge-intensive fields, new ventures live or die within entrepreneurial ecosystems. This article shows how policymakers can...
auditor

How and When to Seek an Auditor?

Tax audits are a business’ and employer’s worst nightmare. While these investigations are not that common and are surely unusual, it’s best to prepare...
business

5 Things Your New Business Needs Immediately

By Erica Silva Every year, numerous businesses are launched. While some make it in the long-run, others don’t. Even though small businesses have odds stacked...
Skyscraper

Top 5 Business Opportunities in Canada in 2022

Canada has the ninth-largest economy globally and is steadily growing each year. Many know Canada for the number of opportunities it can bring in...
Executive Board Member of Tezman

Selim Tezman, Executive Board Member of Tezman Holding, Unveils Acquisitions for Global Expansion

Selim Tezman, a distinguished figure in the Turkish business realm, continues to drive innovation and expansion within Tezman Holding A.Ş., a multinational conglomerate with...
Business

Simple Ways to Help Your Retail Business Avoid Crisis

If you are currently worrying that your retail business will fall into crisis due to factors like struggling brick-and-mortar stores and the current economic...

Easy Ways to Boost Your Business Venture

While every business is created to earn profits, talk to any entrepreneur, and you will find out that this is easily said than done....

Do All Small Businesses Need Workers Comp Insurance?

Workers compensation insurance protection can be essential for some employers who conduct business physically in potentially dangerous situations. It is the law in most...
Business competitors

Why You Should Consider Keeping an Eye on Your Company’s Competitors in 2021

In the digital business environment, the competition is quite fierce. There’s a new business every day, and keeping your head above the water can...
3D illsutration of buying funnel over black background. Inbound marketing Concept. Conversion of leads into sales

Multi-Channel‌ ‌Strategies‌ ‌to‌ ‌Capture‌ ‌More‌ ‌Leads‌

By Ahmad Benny Modern marketing is more than just conventional advertising. It’s more than just the web or viral ads. It’s a balanced mix of...
Printing Infrastructure

Optimise Your Printing Infrastructure with Managed Print Services

Are you looking for new ways to improve your business’s printing infrastructure while staying within budget? Managed print services could be the perfect solution....
online business

How to Gain More Clients in 2022 for My Online Business

Get More Clients for Your Online Business in 2022 with These Tips You may wonder why online business is popular nowadays? Well, setting up an...
Business Performance

Looking Into The Future – 7 Steps to Improving Business Performance in The Long-run

People often say that starting a business is a difficult and daunting endeavor. While this might be partly true, starting a business is actually...

6 Business Ideas that Students Can Depend on to Earn Extra Income

How do you feel about extra income? Most students get excited about extra income because it saves them throughout college life. Whether you have...

Reasons Why Your Small Business Needs To Hire An Accountant

Owning a small business is a point of pride for you entrepreneurs out there, but you also know that much of this work did...

Vito Proietti Explains How as an Entrepreneur You Can Add More Value to Your...

For every type of business, it is not easy to prepare for the future. Factors such as economic fluctuations and recession can lead to...
charging vehicle

Elon Musk Influences the Global Tech Scene: Innovation, Technology and More 

In the ever-evolving digital era, technology has become a substantial part of our lives. From smartphones to high-tech vehicles, all the advancements of the...
Startup Innovation

The UK Has Been the Benefactor of Rapid and Sustained Growth in Technological Innovation

The number of startups that are changing the UK landscape is increasing year on year. From change of address platforms to neo banks, there...
The educational art project SHE is SCIENCE continues to successfully popularize the image of a female scientist among the Ukrainian public. The project shows 12 stories of Ukrainian representatives of the world of science who made a notable contribution to its development. Sergey Tokarev, the founder of the technology company Roosh, an initiator of SHE is SCIENCE, spoke about the ways the project is promoting gender equality in the scientific field, what stage it is now at, and what its plans are. Mission According to Sergey Tokarev, an initiator of the project, SHE is SCIENCE emerged as a response to gender injustice in the scientific field. The entrepreneur has been running the social project STEM is FEM for a long time. It is focused on the technical education of Ukrainian schoolgirls. Over time, it became clear that this was not enough to improve the gender situation in the STEM world. “We held a simple experimental poll—we asked our acquaintances how many outstanding Ukrainian female scientists they could name without the help of Google. The results showed that the vast majority could not recall a single name. From that day on, we began to actively think about how to rectify this situation,” Tokarev says. The synthesis of science and art Modern challenges require modern approaches to address them. In the modern world, visual information prevails in communications. Therefore, the project organizers felt that creating an impressive collection of images to attract public attention is the best way. The result was a series of stylized portraits of the twelve project heroines. The authors of the pictures were famous Ukrainian illustrators—Sergiy Maidukov, Anna Ivanenko, Anna Sarvira, Olga Degtyareva, and Jenya Polosina. The pictures convey the appearance of scientists, their character, as well as the area of their activity. “We decided to go beyond the visual arts and attract even more young people. To do this, we held a competition for the best essay-caption for the paintings among girls aged 14 to 21. We received 561 works, 12 of them, one for each heroine of the project, have become an essential part of the exhibition,” Sergey Tokarev notes. Presentation in Ukraine The exhibition's official premiere took place on June 10 in Kyiv. The event was attended by a number of foreign guests—diplomats from France, Belgium, the United States, representatives of UN Women, the UN Children's Fund (UNICEF), and NATO, as well as the First Lady of the country Olena Zelenska. “During the opening, we also held a charity auction where paintings with signatures of their authors were presented in lots. We sent the proceeds, more than 43,000 dollars, to the prize fund for the winners of the best essay competition. This money will be used to cover the girls’ educational expenses,” the initiator of SHE is SCIENCE said. After the official presentation, the copies of the exhibition went on a tour of Ukraine. The first cities visited by the project were Zaporizhzhia, Mariupol, and Kryvyi Rih. There, SHE is SCIENCE was presented as part of STEAM-CAMP, the leadership educational program for teachers. Also, the famous historical station of Kozyatyn, the Vinnytsia region, and the Ministry of Foreign Affairs of Ukraine hosted the exhibition. In the future, the organizers plan to present the project in all major cities of the country, starting with Chernivtsi, Poltava, and Khmelnytskyi. “Alongside organizing activities, we also provide free exhibit copies to everyone who wants to hold an exposition on their own in their city or village. At the moment, we have already sent out 109 copies to the libraries, schools, universities, and other institutions. In total, we plan to distribute 300 sets. So, if you want to join our initiative, you can order a copy for yourself. You can find all the conditions for obtaining it and the contacts of the organizers on the main page of the STEM is FEM website,” Tokarev calls upon. The exhibition also takes part in large-scale cultural events. For instance, SHE is SCIENCE was presented in the pavilion of the Minor Academy of Sciences of Ukraine at the Book Arsenal Festival, and soon, it is preparing to be exhibited at the forum of publishers Book Forum Lviv. International plans The exhibition curators are planning to enter the international arena soon. The organizers are already negotiating with Ukrainian embassies in the EU and the rest of the world. “A very important part of the image of any country is its contribution to the development of world science. Fortunately, Ukraine has much to show, and in the future, the achievements of our female scientists will be known on all continents of our planet,” Sergey Tokarev stressed. At the moment, the exposition can be visited in the UNIT.City innovation park in Kyiv. In autumn, the exhibition will find its permanent “place of residence”. The organizers will announce later where it will be. Let us note that the project SHE is SCIENCE was created with the support of international organizations UN Women and the United Nations Children's Fund (UNICEF) and is part of the UN Women global campaign Generation Equality.

Sergey Tokarev: 109 Copies of the Exhibition SHE is SCIENCE are Sent Out Throughout...

The educational art project SHE is SCIENCE continues to successfully popularize the image of a female scientist among the Ukrainian public. The project shows...
Deni Jordan

Deni Jordan Stunt Coordinator, 2nd Unit Action Director

Deni Jordan was born on August 2, 1966, in Sofia, Bulgaria. He is a stuntman, actor, and action director, known for Troll (2022), Money...
envelope

3 Reasons to Customise Your Envelopes

Before setting up a business, your taste in envelopes will have never crossed your mind. However, SMEs soon realise that appearance is a big...

What Does it Take to Be Your Own Boss?

Ah, to be your own boss. It’s a dream shared by many of us – one that a number of Brits have turned into...

How We Teach: Innovation

Interview with Bangor Business School In our quest to keep you up to date with the latest research in business education, we talk to John...
female working business

Women Entrepreneurs: Bold in Business Yet Blocked by Broken Systems

By Sarah Hewitt They have the confidence, they have the ability, but research shows that women entrepreneurs around the world face systemic barriers to growing...
SaaS Marketing Budget

5 Tips That Can Maximize SaaS Marketing Budget

Maximizing your SaaS marketing budget can improve your ROI. You can either do this by yourself or hire a reputable SaaS marketing consultant. Either...
6 Digital Market Trends To Watch In 2023

6 Digital Market Trends To Watch In 2023

In 2023, we are witnessing a transformative phase in the digital market landscape. It's a stage where tech innovations intertwine with shifting consumer behaviors,...
IT Tycoon

Shaping the Digital Horizon: An IT Tycoon’s Bold Venture into Future Technologies

Ivan Mikhnevich was born in Orsha, Belarus, in 1979. He is divorced and has three daughters. After years of dedicating his life to business...
Finance

5 Must-Know Finance and Accounting Strategies for Small Businesses During Uncertain Times

Economies and markets throughout the world are ever-changing, and business owners must be prepared to face unforeseen circumstances that impact their companies in unexpected...
Tax returns

6 Tax Return tips For Small Business Owners

Managing taxes is generally not a piece of cake. There are a number of things that you need to carefully account for while filing...
small business

Scaling Success: Strategic Growth Strategies for Small Businesses

For small businesses, achieving sustainable growth is pivotal to remaining competitive and thriving in the marketplace. Whether you're a newcomer or a seasoned entrepreneur,...
Business Proposal

6 Essential Tips to Write a Successful Business Proposal

This is the finest thing you'll hear all day as a business owner or salesperson. This tutorial will teach you how to draught a...
Courier

Shipping To Australia? Then Be Sure To Look At Your Courier Options

For many businesses in Europe today, it is a commonplace to try and start new programs and partnerships abroad. Given the global nature of...
Critical Steps to Secure Your Business

4 Critical Steps to Secure Your Business

Businesses are more exposed to cyber risks than ever before. Thanks to the digital revolution, companies hold more sensitive data than ever before. Coupled...
Sales Training

Sales Training: Objectives, Techniques, And Evaluation 2023

Introduction: Sales training is a crucial aspect of any successful business, and it has become increasingly important in today's highly competitive business landscape. Effective sales...
ESG Score with Solar Energy

Improving Business ESG Score with Solar Energy

Environmental, social, and governance (ESG) goals and practices have been widely adopted in recent years as more businesses see the value in incorporating ESG...
Technology in business

Predictive Analytics Technology: 8 Benefits for Business

As we enter the new productivity era, the ability to predict customers’ behavior stands as a beacon of insight for businesses across the globe....
Gamification, mobile gaming technology in business

Effective Strategies for Business Growth in Gaming

The gaming industry is in a constant state of evolution, presenting both opportunities and challenges for businesses looking to grow. From online platforms to...
International business

Starting a Business Overseas:‌ ‌Everything ‌You Need ‌To ‌Know

There literally exists many reasons for starting a business overseas. This may be due to the fact that as a business owner, you have...
Hotel Business

Six Ways to Increase Upsells for Your Hotel Business

When done well, upselling is crucial to keep your business's bottom line healthy and your guests making repeat bookings. When not done so well?...

How to Start a Home Design Business

Real estate is an incredibly lucrative industry, and if you’ve decided to make the jump into property, there are many areas of the business...
Digital-Lawyer

Digital Marketing for Lawyers: 6 Smart Strategies to Grow Your Business 

In a competitive market, law firms cannot expect to grow revenues without a marketing strategy. The superior legal skills are no longer enough to...

TOP READS OF THE WEEK

Alpha-Beta-Gamma Method

Alpha-Beta-Gamma: A New Method for Diagnosing Personality and Enhancing Successful Relationships

By Carlos Rey Psychologists have long battled to formulate frameworks that allow us to understand and interpret the human psyche. Predictably, their findings have often been complex and difficult to apply in an everyday context....
ignoring feedback

Why Forecasting Fixated with Accuracy: The Risk of Ignoring Feedback

By Dr. Claudio Antonini and Dr. Kamil Mizgier When it comes to building models for the purpose of forecasting, system designers are naturally concerned that their models should be accurate. There is, however, another system...

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Scaling You: Do Less to Achieve More with Effective Outsourcing

By Elizabeth Eiss  You built your business from the ground up—every decision, every detail. But what got you here won’t get you to the next level. In this piece, Elizabeth Eiss explores how effective delegation...

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