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Entrepreneurship

This category is Entrepreneurship, exploring the challenges and opportunities of building and growing a business. It features expert insights on startups, innovation, funding, leadership, and strategies for achieving long-term success in a competitive market.

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Affiliate Marketing

Beginners Guide for Affiliate Marketing

Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts. One of the most common...
Scientist or student using laptop computer and microscope

5 Pros And Cons Of Leasing Scientific Equipment For Your Business 

Leasing scientific equipment has become popular for businesses requiring specialized and costly equipment, especially in the biotech industry. This option allows companies to pay...

Tips and Tricks on How to Get the Most Out of Your Online Business

Whether you are building a start-up or wanting to improve your online business, it is an exhilarating process when you are brainstorming ideas. But...

Starting Up a Business in 6 Key Steps

In the US, small businesses generate more than 53% of all sales. Small businesses are the backbone of most economies. Setting up a company in...
VC

Europe’s Struggling Start-Ups Need Backing of Forward-Thinking VCs to Unleash Potential

At a time when European innovation is urgently needed to accelerate the continent’s twin digital-green transitions and remain globally competitive, the tech start-ups at...
Importing goods from Singapore

Importing goods from Singapore – what you need to know

Introduction Singapore is regarded as the friendliest country to work with. Friendly countries attract foreigners to invest in them. Other reasons why countries prefer trading...
SEO

Top SEO Services You Can Use For Business Marketing

The online presence of any business is important, and you cannot neglect it at all. Companies that lack an online presence might be reducing...

Embracing Change to Drive Innovation

By Angela Lee More than ever, innovation and change are the twin engines of growth, competitive advantage, and success in global business. Nevertheless, companies and...
software- Human Hand Touching Futuristic Virtual Screen

Navigating HR Tech: How HR Software Enhances Employee Experience and Business Growth

In today’s fast-paced business world, organizations are increasingly turning to technology to streamline operations, improve efficiency, and foster a positive workplace culture. Human Resources...
Executive Recruiting Services

Executive Recruiting Services: A Comprehensive Guide

As the workforce’s needs and demands continue to evolve in the current economic environment, companies must have a reliable and effective system to attract...
Angel Investors

How Angel Investors Evolved From FFF To Unicorn Boosters

By Dmitry Samoylovskikh Today's market is far more competitive than it has been in the past. Now, it's much more difficult for investors to win...
Tips to Grow Your Email Contact List

7 Tips to Grow Your Email Contact List

Despite the rise of social platforms (Instagram, YouTube, Clubhouse, TikTok), email marketing campaigns remain one of the main communication channels. It fits all types...

Starting Your Own Business After a Bankruptcy

Bankruptcy can be scary and frustrating, especially when it feels like it means losing hope for your financial and business future. But bankruptcy doesn’t...
Retail Discount

Why Your Retail Store Should Personalize Discounts

Today, active marketing is an integral part of the retail business. But not all promotions are equally effective, and sometimes discounts bring only losses...
online booking

How to Create a Successful Car Rental Booking System  

With each passing year, the number of people who prefer renting a car rather than buying a personal vehicle is increasing. Car rental services...
Coworking is Ideal for Freelancers

Why Coworking is Ideal for Freelancers

Freelancing is an enticing work style to many people that have been on the rise in the recent past. The thought of having the...

MyPaperWriter.com Review

I have always loved writing – it expresses me as nothing else can. Actually, it is something which I won't mind doing even at...

The Dangerous Myth of the Self-Made Man 

On February 2, 1832, the American statesman Henry Clay coined a phrase that changed the world for the worse. Speaking to the United States...
Business Start up

7 Things All Start-ups Should Have

Startups are companies that have just been founded. Either they are just pushing their business out to the market, or they have not yet...
The educational art project SHE is SCIENCE continues to successfully popularize the image of a female scientist among the Ukrainian public. The project shows 12 stories of Ukrainian representatives of the world of science who made a notable contribution to its development. Sergey Tokarev, the founder of the technology company Roosh, an initiator of SHE is SCIENCE, spoke about the ways the project is promoting gender equality in the scientific field, what stage it is now at, and what its plans are. Mission According to Sergey Tokarev, an initiator of the project, SHE is SCIENCE emerged as a response to gender injustice in the scientific field. The entrepreneur has been running the social project STEM is FEM for a long time. It is focused on the technical education of Ukrainian schoolgirls. Over time, it became clear that this was not enough to improve the gender situation in the STEM world. “We held a simple experimental poll—we asked our acquaintances how many outstanding Ukrainian female scientists they could name without the help of Google. The results showed that the vast majority could not recall a single name. From that day on, we began to actively think about how to rectify this situation,” Tokarev says. The synthesis of science and art Modern challenges require modern approaches to address them. In the modern world, visual information prevails in communications. Therefore, the project organizers felt that creating an impressive collection of images to attract public attention is the best way. The result was a series of stylized portraits of the twelve project heroines. The authors of the pictures were famous Ukrainian illustrators—Sergiy Maidukov, Anna Ivanenko, Anna Sarvira, Olga Degtyareva, and Jenya Polosina. The pictures convey the appearance of scientists, their character, as well as the area of their activity. “We decided to go beyond the visual arts and attract even more young people. To do this, we held a competition for the best essay-caption for the paintings among girls aged 14 to 21. We received 561 works, 12 of them, one for each heroine of the project, have become an essential part of the exhibition,” Sergey Tokarev notes. Presentation in Ukraine The exhibition's official premiere took place on June 10 in Kyiv. The event was attended by a number of foreign guests—diplomats from France, Belgium, the United States, representatives of UN Women, the UN Children's Fund (UNICEF), and NATO, as well as the First Lady of the country Olena Zelenska. “During the opening, we also held a charity auction where paintings with signatures of their authors were presented in lots. We sent the proceeds, more than 43,000 dollars, to the prize fund for the winners of the best essay competition. This money will be used to cover the girls’ educational expenses,” the initiator of SHE is SCIENCE said. After the official presentation, the copies of the exhibition went on a tour of Ukraine. The first cities visited by the project were Zaporizhzhia, Mariupol, and Kryvyi Rih. There, SHE is SCIENCE was presented as part of STEAM-CAMP, the leadership educational program for teachers. Also, the famous historical station of Kozyatyn, the Vinnytsia region, and the Ministry of Foreign Affairs of Ukraine hosted the exhibition. In the future, the organizers plan to present the project in all major cities of the country, starting with Chernivtsi, Poltava, and Khmelnytskyi. “Alongside organizing activities, we also provide free exhibit copies to everyone who wants to hold an exposition on their own in their city or village. At the moment, we have already sent out 109 copies to the libraries, schools, universities, and other institutions. In total, we plan to distribute 300 sets. So, if you want to join our initiative, you can order a copy for yourself. You can find all the conditions for obtaining it and the contacts of the organizers on the main page of the STEM is FEM website,” Tokarev calls upon. The exhibition also takes part in large-scale cultural events. For instance, SHE is SCIENCE was presented in the pavilion of the Minor Academy of Sciences of Ukraine at the Book Arsenal Festival, and soon, it is preparing to be exhibited at the forum of publishers Book Forum Lviv. International plans The exhibition curators are planning to enter the international arena soon. The organizers are already negotiating with Ukrainian embassies in the EU and the rest of the world. “A very important part of the image of any country is its contribution to the development of world science. Fortunately, Ukraine has much to show, and in the future, the achievements of our female scientists will be known on all continents of our planet,” Sergey Tokarev stressed. At the moment, the exposition can be visited in the UNIT.City innovation park in Kyiv. In autumn, the exhibition will find its permanent “place of residence”. The organizers will announce later where it will be. Let us note that the project SHE is SCIENCE was created with the support of international organizations UN Women and the United Nations Children's Fund (UNICEF) and is part of the UN Women global campaign Generation Equality.

Sergey Tokarev: 109 Copies of the Exhibition SHE is SCIENCE are Sent Out Throughout...

The educational art project SHE is SCIENCE continues to successfully popularize the image of a female scientist among the Ukrainian public. The project shows...

8 Tips for Growing Your Business

Running a business is no easy feat. Although practically anyone can do it, many people forget the intense effort it takes to scale a...
Scaling Your Business

Tip on Scaling Your Business

Even though some people think "scaling up" is just a buzzword, it's a necessary step that growing startups have to take. Maintaining a growing business...
Dmitry Doev

Dmitry Doev: Biography and Managerial Career

Doev Dmitry Vitalievich is an experienced business executive specializing in implementing large-scale infrastructure development projects. Dmitry Doev took the position of CEO for the...
Facebook Messenger

5 Creative Ways to Use Facebook Messenger for Business

Facebook has been at the top of the social media marketing game ever since the term came into use. It is one of the...
Entrepreneurs during pandemic

Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19.

By Maurik de Groot This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...
A Satisfied Customer Is The Best Business Strategy of All

Industry Expert Mark Stiffler Explains Customer-Focused Business Strategy

Creating a Customer-Focused Business Strategy Tech expert Mark Stiffler believes a customer-focused business strategy puts your customers' needs first. By understanding what your customers want...
think blogging

Think Guest Blogging Is Passed? Read This

No guest blogging? That's what some people in the SEO community are saying these days. They think that guest blogging is no longer an effective...

How to Start Your Own Law Firm: Startup Checklist

Being a lawyer can be a fulfilling job, both personally and financially. While some lawyers are okay working for a firm, others like the...

The Brain Hack You Never Knew You Needed 

By Grishma Jashapara Helping others is more than just a good deed; it’s a powerful tool for boosting your own intelligence and success. Discover how...

Scaling You: Do Less to Achieve More with Effective Outsourcing

By Elizabeth Eiss  You built your business from the ground up—every decision, every detail. But what got you here won’t get you to the next...
lead generation

How to Build Lead Generation as a New Agent?

It is not always easy to find potential insurance customers, no matter how seasoned an insurance agent you are. But it is not impossible....
Different Payment Methods Can Help Your Business

How Accepting Different Payment Methods Can Help Your Business

Business owners often strive to be the best in their industries and to evolve so that they can satisfy their customers. Beyond the basics...
Judge gavel deciding on marriage divorce

4 Divorce Tips for Concerned Business Owners

There are plenty of horror stories out there of businesses that went down due to a nasty divorce. And while it is true that...
Groupthink in Business What it is, Examples, Dangers & How to Overcome

Groupthink in Business: What it is, Examples, Dangers & How to Overcome

In any business, decision-making is a critical component of success. However, sometimes the very process that is meant to help a business thrive can...
Business Account

Why a Business Account is Essential for Growing Your Company?

A business account is more than just a tool for managing your company’s finances; it is a fundamental aspect of ensuring financial stability, transparency,...
Mid aged business man working on laptop computer in office writing notes.

8 Strategies to Boost Productivity in Your Business Management

It’s no secret that today, in a world full of competition, efficiency and high productivity are essential for the success of anything and anyone....

How to Protect Your Small Business from Claims

When you’re running a business, there are all kinds of risks you need to prepare for. Something you don’t often think about which should...
Carbon Footprint

Do You Know What Your Business’s Carbon Footprint Is?

It is increasingly important to know the impact a particular activity has on the climate. In the not too distant future, this value will...
Business development concept. Finding solution to growth.

How To Use Die Cut Stickers To Promote Your Business

Custom Stickers And Your Business Custom stickers are an inexpensive means for businesses of all sizes to advertise themselves and their products when it comes...

Being a Financial Advisor Clients Can Trust

The world of personal and business finance is a complicated and overwhelming field. Money makes the world go round, and people all over from...
linkedin-sales-solutions-Z4BTpfQx_q4-unsplash (1)

Things You Should Know If You Want to Be A Successful Business Woman in...

For a very long time, women have been underrepresented in entrepreneurship, with men being assumed to carry the torch for everyone. This trend hasn’t...
Restaurant

Your Guide to Crafting a Restaurant Business Plan That Yields Results

Whether you're looking to attract potential investors, secure a loan, or simply chart a strategic path for the success of your restaurant, having a...
Dropshipping

The Project Pioneer Review: Is It Worth Buying?

The Dropshipping business is tough. It’s competitive, you need to be fast, and it takes some getting used to. If you want to succeed,...

A Complete Guide on How to Start an HVAC Business

Figuring out how to start a business may just be one of the hardest parts of your career. There are over 30 million small...
Damian Brychcy

Interview with Damian Brychcy, COO of Capital On Tap: Unlocking the Secrets of Small...

We had the pleasure of speaking with Damian Brychcy, COO of Capital On Tap, who detailed the company’s approach to small business finance. Damian...
Business Expansion and Overcoming HR Challenges in the European Market

Business Expansion and Overcoming HR Challenges in the European Market

In the vibrant economic landscape of Europe, cross-border consulting has become a vital strategy for companies looking to expand their reach and capitalize on...
Analysis

The 4 Most Important Google Ads Metrics

In 2020 Google enjoyed a 90% global desktop search traffic, becoming the leading search engine and the best PPC advertising platform. As powerful as...
Small online business owner, Stress.

Surviving Small Business Insolvency: How to Keep Debt from Closing Your Doors

Facing insolvency is one of the most daunting challenges a small business can encounter. However, insolvency doesn’t necessarily spell the end for your business....
Market Entry Tips for the UAE

Successful Market Entry Tips for the UAE

Entering the UAE market presents exceptional business opportunities but also unique challenges. To succeed, companies must be prepared with a well-rounded strategy. This article...
From Strategy to Execution

From Strategy to Execution: How Consultant Frameworks Transform Businesses

As businesses strive to remain competitive in the current landscape, there are many decisions and steps that need to be taken for a successful...
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