Selling Illusory Joy: Emotions, Big Data and the Coming Retail Renaissance
By Christopher Surdak and Ed King
Today the world is awash in massive amounts of context-rich data. Whether it’s GPS position information, social media posts,...
Deming, Darwin and Mrs. Doubtfire: How the Seven Deadly Disruptors are Changing Manufacturing
By Christopher Surdak
In this age of disruptive change, technological innovations can either ease all your worries or bring you the greatest discomforts you’ve ever...
Hey, You, Get Off of My Cloud What Stones Can Teach Us about...
By Christopher Surdak
In their 1960’s hit song, “Get Off of My Cloud,” Mick Jagger and the Rolling Stones lament about others around them ruining...
Six Sigma Cirrhosis: How an Overreliance on Improvement Makes Organisations Ill
By Christopher Surdak
There was a time when delivering “perfection” at a low price was like a business miracle that customers get a “high” from...
Chatpocalypse Now: with ChatGPT the Question is Not, “Is this Technology Ready for Us?”...
By Christopher Surdak, JD
The rise of AI-powered chatbots and virtual assistants is transforming the way we communicate with businesses and each other, with ChatGPT...
Captain Dunsail to the Rescue! As Technology Advances We May Finally Be Forced to...
By Christopher Surdak
Christopher Surdak argues that in order for businesses to earn the highest returns on information technology, they must focus their investments on...
Better Be a Baller: The Coming Talent Gap May be the Opposite of What...
By Christopher Surdak
The concept of Big Data has rapidly emerged as web and telecoms-based networking has expanded on a global scale. Christopher Surdak explores...
Dubai: A City of Jerks
By Christopher Surdak
Chris Surdak shares the lessons he has learnt from Dubai's strategies to “Jerk” or disrupt the way that information is created, stored...
Creeping Towards Creepy: Companies Must Learn Constraint with Big Data, Before it’s Too Late
By Robert D. Owen and Christopher W. Surdak
Companies have invested billions just to utilise technology to analyse customer needs and wants with maximum accuracy....
The Rationality of Risk, Part 3: Rollercoasters, Burning Ships and the Hero’s Journey
By Christopher Surdak
In part three of the series on The Rationality of Risk, Chris Surdak gives some guidance on making friends with risk. Loss,...
Local Technology Expert & Acclaimed Author Receives Wharton Club’s “2015 Benjamin Franklin Innovator’s Award”
Redlands,CALIFORNIA – May 6, 2015 –Redlands-native Christopher Surdak, J.D. was awarded the “Benjamin Franklin Innovator’s Award” from the Wharton Club of D.C. at the...
Dynamite, Dragoons, and Data: PayPal, and the Economic, Social, and Moral Challenges of Big...
By Christopher Surdak
You might have heard about the recent brouhaha regarding online payment processor PayPal and its planned changes to its acceptable use policy...
Analysis Paralysis: How “Big Data” May Finally Spell the End of Make-Believe Numbers
By Chris Surdak
In this article, Chris Surdak speaks from experience and argues that financial models are not used to present scientific or mathematical fact...



















