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Mapping the Future of Business with Jacques Bughin

2024: What is the Near Future of Generative AI?

By Jacques Bughin Generative AI has already made a big splash, but just how wet we're all going to get in the future is still...

Does Generative AI Generate Jobs?

By Jacques Bughin The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to...
AI

Strategising GenAI: Open Source or Proprietary LLMs?

By Jacques Bughin Generative AI and large language models (LLMs) are in the process of defining a future where the battlegrounds of business innovation and...
EU AI Act

The EU AI Act: Trustworthy or Reckless AI?

By Jacques Bughin Alongside the lightning-paced advancements in AI, a number of ethical quandaries have emerged, evidenced for example by deep fakes and incidences of...
Decacorn

Inside the Journey of a Decacorn

By Jacques Bughin Start-ups – and their unicorn, and now decacorn, darlings – are critical both for value creation as well as for economic growth...
Business Self-Cannibalize During Digital Transformation

How Should a Business Self-Cannibalize During Digital Transformation?

By Jacques Bughin and Nicolas van Zeebroeck Engaging in digital transformation is a dilemma. Either the transformation is aggressive enough to scale,- but brings the...
Business Resilience

Breaking Down Business Resilience, Post-Pandemic: The Data Reveal Surprises—and a Blueprint for Moving Forward.

By Jacques Bughin and Francis Hintermann The global pandemic, in addition to generating massive harm to people’s health and communities, split the business world in...

How Productive Is Generative AI Really?

By Jacques Bughin Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. The...
Intelligent Enterprise

The Rise of the Intelligent Enterprise

By Jacques Bughin, Philippe Roussière, and Praveen Tanguturi As more traditional companies are investing in AI, we explore best practices used by leaders to transform...
AI

Crisis? What crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann and Philippe Roussière Whether it's a global pandemic, a major geopolitical conflict nearby, or now a rise in inflation that...
global trends

The Imperative of the Vigilant Corporation

By Jacques Bughin After COVID-19, now comes the appalling Ukrainian-Russian war, and the threat of stagflation. But if turbulent times rule –doesn't it pay to...
Bitcoin

Bitcoin is 15: Towards Adulthood or Speculative Bubble?

By Jacques Bughin Globally, more than 15,000 businesses accept Bitcoin. To date, high flyers such as Microsoft, AT&T, Starbucks, Gucci, and Shopify accept Bitcoin in...
trustworthy AI

Hacking Trustworthy AI

By Jacques Bughin In the aftermath of the initial AI tidal wave that has rolled across business and industry, there are signs that the emphasis...

Resilience Is More than Being Able to Rebound: It Should Be Used As a...

By Jacques Bughin While they may not be able to prevent pending economic crises such as those resulting from the COVID-19 pandemic, businesses can use...
young-man-working-with-laptop-headphones-ai-communication-ho (1)

The Key Success Factors of a Powerful AI Factory 

By Jacques Bughin More and more companies are leveraging data and deep machine learning algorithms, leading to the emergence of the "AI factory" model. As...
AI transformation

Now It is Time for AI Transformation

By Jacques Bughin and Ivan Gjepali Unsurprisingly, the focus in the application of AI in business and industry to date has been on the potential...
pet

“Net better Off?” Why companies should scale new, tech-based flexible work practices

By Jacques Bughin, Sybille Berjoan and Yuhui Xiong By 2022, Shopify, a well-known global next-generation e-commerce platform had secured a perennial flexible work arrangement scheme...
AI

AI Inside? Five Tipping Points for a New AI-based Business World

By Duco Sickinghe and Jacques Bughin The “softwarisation” of our economies has continued unabated since Marc Andreessen’s note in its article in 2011 “Why software...
double down

Crisis? What Crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann, and Philippe Roussière While in practice, it takes time for a tech revolution to unfold, multiple signs show the AI...

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