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Surdak on Technology

Selling Illusory Joy: Emotions, Big Data and the Coming Retail Renaissance

By Christopher Surdak and Ed King Today the world is awash in massive amounts of context-rich data. Whether it’s GPS position information, social media posts,...

Dubai: A City of Jerks

By Christopher Surdak Chris Surdak shares the lessons he has learnt from Dubai's strategies to “Jerk” or disrupt the way that information is created, stored...

The Rationality of Risk, Part 2: Avoiding Risk, Keeping Busy, and Resorting with...

By Christopher Surdak, JD In part two of the series on the Rationality of Risk, Chris Surdak provides an overview of some of the avoidance...

Creeping Towards Creepy: Companies Must Learn Constraint with Big Data, Before it’s Too Late

By Robert D. Owen and Christopher W. Surdak Companies have invested billions just to utilise technology to analyse customer needs and wants with maximum accuracy....

FED Up With Big Data Hype? How Central Banks Struggle with Digital Disruption

By Christopher Surdak Since releasing his latest book, “Jerk: Twelve Steps to Rule the World,” Christopher Surdak has spoken with thousands of business and governmental...

Six Sigma Cirrhosis: How an Overreliance on Improvement Makes Organisations Ill

By Christopher Surdak There was a time when delivering “perfection” at a low price was like a business miracle that customers get a “high” from...

Local Technology Expert & Acclaimed Author Receives Wharton Club’s “2015 Benjamin Franklin Innovator’s Award”

Redlands,CALIFORNIA – May 6, 2015 –Redlands-native Christopher Surdak, J.D. was awarded the “Benjamin Franklin Innovator’s Award” from the Wharton Club of D.C. at the...

This Too Shall Pass Change is Not Only Necessary, It’s Inevitable

By Christopher Surdak  If one word was used to describe the year we have just lived through my choice would be “change”. For most businesses,...

Analysis Paralysis: How “Big Data” May Finally Spell the End of Make-Believe Numbers

By Chris Surdak  In this article, Chris Surdak speaks from experience and argues that financial models are not used to present scientific or mathematical fact...

Captain Dunsail to the Rescue! As Technology Advances We May Finally Be Forced to...

By Christopher Surdak Christopher Surdak argues that in order for businesses to earn the highest returns on information technology, they must focus their investments on...

The Rationality of Risk: Creating Real Value After a Legacy of Easy Money

By Christopher Surdak In order to get back on the path of value-creation and rational, sustainable economic growth, businesses must first tackle their tendency towards...

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