It’s no secret that corporate videos can be key to business communication and branding strategies. These videos go beyond being a visual representation of a company’s message. They’re a powerful tool, one that connects, engages, and leaves a lasting impression on the target audience.
Are you introducing a new product? Perhaps you want to showcase company culture? What about communicating a corporate vision? Whatever the reason, the impact of a corporate video cannot be overstated.
At least, that’s the case if it’s well-executed.
That’s where this guide can be your starting point. The following delves into the best ideas for planning and executing a successful corporate video shoot.
Understand Your Objectives
The foundation of any impactful corporate video is clarity about its purpose. Whether it is to highlight your company’s values or instruct users on a service, understanding the objectives is key for two reasons: it dictates the tone and style of the video, as well as making sure the message resonates with the intended audience.
A promotional video, for instance, might be vibrant and fast-paced to generate excitement. On the other hand, an instructional video would prioritise clarity and ease of understanding. Ultimately, aligning the video’s purpose with the company’s overarching goals is essential for a coherent, effective communication strategy.
Here are some important tips to get it right:
- Identify core brand values, ensuring the video reflects the ethos and principles of your brand.
- Tailor the content, tone, and style to suit the preferences and expectations of your target demographic.
- Maintain brand consistency by aligning the video’s message with your existing marketing materials.
- Aim to establish an emotional connection with your audience, leveraging storytelling that reflects your brand’s identity.
- Consider feedback from stakeholders and customers to refine your approach and better align with audience expectations.
Pre-Production Planning
Pre-production planning is an essential element in creating a successful corporate video. Here are the steps to follow when mapping out this stage:
- Define the project scope: Clearly outline the goals, target audience, and desired outcomes of the video.
- Develop the script and storyboard: Create a script that conveys your message effectively. This should be done alongside a storyboard to visualise scenes, transitions, and key moments.
- Assemble the right team: Choose a director, videographer, editor, and other necessary crew members who understand your vision and brand.
- Scout and secure location: Identify and secure a suitable location for shooting.
- Schedule and budget: Develop a realistic timeline and budget, considering all aspects of production – from filming to editing.
- Plan logistics: Arrange for equipment, transportation, and accommodation (if needed) for shoot days.
Choosing the Perfect Location
As mentioned in the previous section, one of the most essential aspects of a corporate video shoot is selecting a suitable location. The location helps set the tone and context of your video creation. Think of it as a character in its own right, where it adds depth and authenticity to your story.
Different locations can subtly – yet significantly – influence the audience’s perception of your video. A bustling urban setting might convey dynamism and innovation, whereas a serene natural environment can suggest tranquillity and sustainability. Each location carries its own connotations and emotional impact.
For example, due to the diverse scenery and iconic landmarks it possesses, London is a popular choice for videographers. There are loads of video shoot locations in London available, ranging from the modern, mesmerising Canary Wharf to the serenity of Richmond Park. This also helps to match up with your business identity ideally. Think the financial district for corporate success stories or historical sites for brand heritage.
The Editing Process
The editing process is where the raw footage is transformed into a polished, cohesive narrative. However, before jumping into this part, it’s important that you have the highest quality of video and sound recordings to use. After all, these form the foundation of the final product.
With editing, selecting the right music and sound effects is crucial. These set the mood and enhance the storytelling. To complement and clarify the video’s message – and, in turn, create a more engaging, informative experience for the viewer – you should also consider incorporating graphic overlays and visual effects. Adding the final touches, such as colour grading and sound level adjustments, also truly brings the video to life, reflecting its intended style and tone.
Don’t underestimate feedback during this stage. Constructive feedback ensures the final product aligns with your company’s vision and goals. After all, revisions are a natural – and essential – part of the process that allows for refinement before the video’s final release.
