As Generation Z enters college, having a presence on social media for institutions of higher learning was never more important. In higher education, social media usage has become the new benchmark. Recruitment. Students and alumni’s relationships. In a crisis, communication is crucial. Fundraising. Everything is done through social media.
This article will explore how social media has become increasingly widespread in higher education. Let’s look at how you may use social media to boost your institution’s image and foster a sense of community. Using social media in higher education might be scary. Here are eight tips for making it work for you and your company.
1. Make a social media strategy.
Any successful social media network starts with a strategy. The need for strategy develops in tandem with the number of channels in the picture. The obstacles, on the other hand, persist. Creating a multi-channel overall performance is a massive task.
This is likely why it continues to be a primary concern for professionals polled for our Social College Report. Defining a precise social media marketing campaign and objectives is the top priority for 76 percent of responders. Another 45 percent want the university’s social strategies to be coordinated across the board (Christina Newberry, 2021).
Align the strategic plan with the core objectives of the university. This creates a clear social media strategy plan and allows managers to allocate resources better. According to 64% of experts, social media should be tied to the institution’s strategic plan and goals.
2. Create social media rules and regulations.
When so many people and accounts are involved, it’s vital to set norms and policies to keep everyone on track. Solid documentation facilitates onboarding, promotes best practices, and guarantees a uniform tone across all channels.
The following must be included in your full set of higher education social media rules:
- A social media style guide
- Recommendations for Dealing with Negative Messages
- A communication and emergency preparedness plan should be in place in the event of a disaster.
- Social media policies
- Contact information for relevant members of a social team.
- Here are some resources for social media training.
- People with mental diseases have access to a variety of resources.
- Make sure always to have a backup plan (PTTMCO).
There could be a lot of space for expansion. Comprehensive guidelines, on the other hand, are essential for social media managers. They also allow students and employees to engage in meaningful, self-directed activities. They also reduce the need for help from the core team.
3. Create a social media hub.
Social media activities in higher education generally involve a big number of people and many platforms. You can bring everyone and everything together with a central hub. Make a social media roadmap that identifies and categorizes all of your social media accounts.
Visitors can look up streams by phrase or platform on MIT’s searchable website. At the Institute, up to 200 streams are displayed by department or domain, with the opportunity to filter by the network. These hubs act as an intermediary between users and other organizations, helping them to find and follow the relevant pathways. They can be sure they’re looking at official documents. You can even join groups for dissertation help.
4. Make use of a platform-specific approach.
Have you looked at the social media directories we talked about earlier? If that’s the case, you’ll notice that different departments, faculties, and other parts of university life use social media sites in different ways.
Is it necessary to have a LinkedIn page to be considered for admission? Is it necessary to offer information aimed at parents on TikTok? It’s critical to consider which channels are best for reaching your target market. But remember that you’re not only talking to Generation Z.
Perhaps you should learn about each of your social media audiences if you provide an English literature dissertation writing service. Examine age, gender, location, and, if applicable, profession, educational level, and interests for patterns. Based on your results, personalize and personalize messaging for each audience.
5. Communities must be strengthened and empowered.
With a central hub, guidelines, and strategy, your architecture is for groups to flourish on social media. Create hashtags that will bring the entire student body together on social media. Create a user-friendly application process for students and faculty to qualify for account creation and administration. Allowing students’ imaginations to go wild will pay off long-term.
6. Invest in the formation of a team.
Higher education in the field of social media is not a one-person job. It’s also not something that should be left to interns. (Including interns or job placement jobs on your social team, on the other hand, is a fantastic idea.) To put things in perspective, the social media team at the University of Michigan is made up of 12 people, including a director and student interns. West Virginia University’s Morgantown campus includes an eight-person full-time social staff and three half-time student employees.
7. Showcase both major events and everyday occurrences.
Homecoming, orientation, and commencement are all important events that highlight campus life, yet they only happen a few times a year.
You may use a large-scale social media plan for events like these, which includes live tweets, a live stream, and many Facebook and Instagram postings. But what about smaller gatherings, such as a festival, on-campus music, or a volunteer opportunity? Or is it just another Tuesday in October? It is not necessary for everything you post to be big.
8. Arrange for “takeovers” on social media and other user-generated material showcasing prospective students, faculty, and others.
When studying at universities, prospective students don’t always want to see branded messages. They want to hear from real people, and one of the greatest ways to achieve this is to involve current students in implementing your social media strategy. Some institutions or programs will provide social media internships to current students, allowing them to get significant professional notice boards while simultaneously serving as advocates for their future classmates.
- Christina Newberry (2021). Social Media in Higher Education: 6 Essential Tips. https://blog.hootsuite.com/social-media-in-higher-education/#How_to_use_social_media_in_higher_education_6_essential_tips
- PTTMCO. Major Online Learning Challenges And Their Solutions. https://paytotakemyclassonline.com/major-online-learning-challenges-and-their-solutions/