Whether you have your own website, business, blog, or wish to move into the digital market, one of the best decisions you can make is to create your own app. However, with 1.96 million apps available for download on the Apple App Store, you’ll need to do a bit of groundwork to establish your niche and to increase the chances of your app creating profit.
No matter what purpose your app offers to consumers, here are some great tips on how to make it profitable.
Stand Out from the Crowd
As you’re already aware, there are millions upon millions of apps available for download. Because of the sheer number of apps available, it can be overwhelming to launch your own. With fierce competition around, you’ll need to think outside the box and create a unique app that consumers are drawn to. Once you’ve found your niche, doing some research into the market will help you gain inspiration, and enable you to come up with new ideas to distance yourself from rivals. The type of app matters too, as you may wish to value and sell it in the future.
Keep Things Simple
When users download your app, the process needs to be straightforward. Should you make things too complicated, this can hinder your chance of success. While it’s great to get the creative juices flowing, making things too complex is never a good thing.
Create a User-Friendly Experience
It doesn’t matter how great your app looks or how different it is from competitors; if your interface isn’t easy-to-use, consumers will delete your app quicker than it took to download. Whether you’re creating an app for your business or launching a game, make sure users can easily navigate through your app.
Focus on Development
Once you’ve come up with an idea for an app, now is the time to create it. There are lots of online resources you can use to create your app. However, bear in mind that if you don’t have experience in professional app development, it’s unlikely you’ll create one that’s cutting-edge and appealing to users. If you’re serious about creating and launching a profitable app, it’s best to leave the development side of things to those in the know.
Establish an Emotional Connection
The most profitable apps on the market are those that create an emotional connection with consumers. Look at the apps you have on your smartphone device – especially those you use most frequently. If you are like most other smartphone consumers, there will be at least one social media app lurking in your top ten. Facebook is used by 81% of mobile app users, with 50% using Instagram. Social media is a fantastic way to keep in touch with loved ones, so if you plan to head into this field, you can be confident that users will engage with your app daily to check in on the people they love. This will help you establish a profitable app.
Pick the Right Name
Before your app hits the major markets, you need to think of a name that will lure users in. If you overthink your name and pick something that doesn’t have a ring to it, you run the risk of not attracting the download numbers you want. Make sure your name isn’t too like other apps, as this will confuse app users. It’s wise to opt for a name that provides some clue of your app’s function.
Run Tests
Once your app is ready to go live, it’s time to run tests. Like with any new app, there may be bugs that need to be sorted out first. You may also find that some functions don’t work as they should do. You can engage with your app developer to ensure it’s performing correctly before you go down the route of selling and marketing your app.
Whether your focus is on lifestyle, social media, or creating a following for your business, diving into the app market and setting up one of your own can be a profitable venture.
