Do you want to leverage AI to increase B2B sales and marketing?
Do you want to enlarge your B2B enterprise by boosting your leads?
Do you want to minimize human errors and save a couple of pounds in your marketing and sales budget?
Don’t worry, you’re not alone.
Around 25% of companies have already integrated AI into their workflow, and 51% plan to do so.
Running a business is always a complex task. That too, running a B2B business can be even more hectic.
If you ask any B2B business owners or marketers, what their biggest concern is, their answer would be lead generation.
The complexity of the lead generation process impedes the growth of the business. There is a way to stop the fight.
Here’s where AI comes in.
In this blog, we have discussed the top five ways to leverage AI to deliver optimal performance to attract and convert more quality leads.
Let’s delve deep!
1. Identifying the right lead
Long gone are the days when businesses ran ads for everyone, including those who didn’t need their product or service.
Right now, you can focus and spend all your money and effort on attracting and driving people only who need your business.
However, to do so, you must have a clear buyer’s persona.
Even though you have a buyer’s persona, making it more vivid can improve your marketing and sales teams’ efficiency.
In that case, artificial intelligence can be employed to extract meaningful insights from huge market research data sets.
Most modern CMS software use artificial intelligence to know more about your prospect and help you build an accurate buyer’s persona filled with more data.
Furthermore, the AI will extract more meaningful and insightful information about the customer’s behavior, the platform they use, and the voice, style, and tone that interests your prospect and connects them.
This enables the sales and marketing team to work effectively and bring more ROI to the table. For instance, there are LinkedIn lead generation tools which use artificial intelligence to generate the finest quality of leads.
2. Segmenting leads and convert
Segmenting your leads is crucial to figuring out whom to prioritize first.
You can easily turn in more leads as your customer by understanding which stage of sales funnels they’re in.
With AI-enabled CRM assistance, you can find leads that are more likely to convert quickly.
Based on the funnel stage they’re in, you can send emails that help them move to the next stage or convert.
Sending personalized emails to each of your leads determining the stage they’re in can be a time-consuming process. Here are some best email examples to get you started.
By automating it, you can pull out your team from such mundane tasks and enable them to focus on more complex ones.
The AI will send them relevant and engaging content based on the buyer’s journey.
Some leads may have visited your website quite often, which means they’re more interested in your business and are in the consideration stage.
With the help of AI, you can analyze, prioritize, and convert them into your customer at ease.
3. Create effective content
One of the fundamental elements of driving more leads is content.
When it comes to digital marketing, “content is always the king.”
AI helps marketers identify the customer’s pain points with multiple data inputs.
Using that, the marketers can address the customer’s pain point by incorporating high performing keywords to help the search engine understand and match the customer’s intent.
You can get in touch with top SEO agencies to create and market your website content.
You can always keep your content calendar filled and work to hook the audience and drive them in using AI.
However, some AI software helps you create relevant and plagiarism-free content, meeting out all the aspects without a need for a writer.
To an extent, most of the software understands the past data – your customer’s behavior, how the audience has engaged with your content – and creates new blogs, copies for emails, and social media posts that connect with people.
Because of the employment of Machine learning and Natural Learning Processing Technology, it has turned into reality.
People like brands that offer a personalized experience.
It applies to B2B business as well.
When coming to B2B business, your prospect would be conducting rigorous research about the product or service, how well it will help them, how it makes them more efficient, and many more.
Before making a decision, they want a detailed insight.
You never knew where your potential customer would be, and you can’t risk the chance of losing even one in this fast-paced environment.
So, with the data your AI collected about your prospects – social media platform they use, the type of websites they often visit – running ad campaigns would ensure you have an omnichannel presence that can make your audience think of you as an industry leader.
It helps the B2B marketers captivate the user’s attention and improve their experience, leading to high conversion rate optimization.
5. Improve user experience
The key to keeping leads coming in and converting as your customer is the user experience.
If you can deliver a great and seamless user experience to your customer or leads who use your website, their chances of being converted as your customer and staying loyal to you is high.
The most essential thing in the customer experience is customer service. If the customer doesn’t get their query sorted out instantly, they probably won’t be coming back.
So, using the conversational AI chatbot has cut out that hassle.
Artificial Intelligence, machine learning, and Natural Language Processing technology with chatbots makes it easy for them to understand the customer’s language and tone and deliver accurate results by interpreting their language.
It doesn’t stop there. It saves data of the interaction between the customer to learn and improve themselves.
Using the data, you can easily understand the customer’s pain points, wants, and needs, through which you can improve your business and start generating more leads.
Thus, it makes people fall in love with your service. Even if your competitor provides service at a lesser rate, your customer will refuse the offer and remain to stay with you.
One of the biggest advantages of integrating AI is that it can take care of repetitive tasks without errors and save employees time.
When your sales and marketing employees focus on repetitive tasks – sending follow up emails, checking the customer quotes, and so on – they can’t focus on complex tasks.
Enabling AI takes care of these tasks and allows your sales and marketing team to focus more on important tasks like prospecting, communicating with leads, converting prospects into leads, etc.
AI has changed the way businesses and customers communicate with each other.
It has totally turned how the business runs.
The above tips would have shown you that.
Still, it is being the development stage for optimal performance.
This is the right time to invest in AI to generate more leads and profit.