5 Essential Templates for Your Business: From Business Plans to Pitch Decks

Business Plans to Pitch Decks

Entrepreneurship isn’t simply about having a brilliant idea; it’s also about the tools you use to bring that idea to life. The foundation of any successful venture lies in its planning, structure, and communication, key areas where quality templates can be game-changers. Today, we dive into five indispensable templates that can propel your business ahead, including an exclusive peek at the renowned slide templates by ex-McKinsey consultants.

1. Business Plan Template

A business plan is the backbone of your business, outlining its main purpose, projected growth, and the steps to achieve your goals. Business plan templates, like those from BPlans or SCORE, provide a solid structure to kickstart your business planning process.

Within a comprehensive business plan, consider including the following sections:

  • Executive Summary: This is a snapshot of your business plan, summing up the essential details.
  • Company Description: Detail your business, including the problem your business solves.
  • Market Analysis: Discuss the state of your industry and how your business fits in.
  • Organization and Management: Describe the organizational structure and the management team.
  • Services or Products: Outline what you are selling or what service you are offering.
  • Marketing and Sales: Explain your sales and marketing strategy.
  • Funding Request: If you’re seeking funding, include your funding requirements.
  • Financial Projections: Include revenue and expense projections to attract potential investors.

2. Competitive Analysis Template

Understanding your competition is vital in carving out your unique spot in the marketplace. A competitive analysis template, such as HubSpot’s, can guide your efforts to identify competitors, understand their strategies, and determine their strengths and weaknesses.

Your competitive analysis should include:

  • Market Description: Define your market and the key players.
  • Competitor Data Collection: Collect data about your competitors, their products, pricing, marketing strategy, etc.
  • Competitor Strengths and Weaknesses: Identify areas where you can outperform them.
  • Strategies and Objectives: Formulate strategies based on your analysis to distinguish your business.

3. Marketing Plan Template

A robust marketing plan is the compass that directs your business towards its sales goals. Several high-quality marketing plan templates exist.

Key sections of your marketing plan might include:

  • Market Summary: Define your market demographics, needs, and how you intend to meet those needs.
  • SWOT Analysis: Identify your strengths, weaknesses, opportunities, and threats.
  • Marketing Strategy: Outline your strategy across the 4 Ps (Product, Price, Place, and Promotion).
  • Budget: Detail your marketing budget, including projected ROI.

4. Employee Onboarding Template

An efficient onboarding process can dramatically increase an employee’s productivity and retention. Templates, such as those provided by Trello, ensure a smooth transition for new hires.

An onboarding template should include:

  • First Day Agenda: Lay out an itinerary for the first day to make new hires feel welcome and valued.
  • Company Policies and Expectations: Communicate the company’s culture, policies, and job expectations
  • Training Schedule: Detail a training schedule to acquaint new hires with their job roles and responsibilities.
  • Feedback and Evaluation: Plan periodic feedback and evaluation sessions to address any concerns and monitor progress.

5. Pitch Deck Template

Whether you’re seeking investment, bringing on new partners, or presenting to stakeholders, a well-designed pitch deck can be the make-or-break tool. A strong pitch deck clearly communicates your business idea, the problem it solves, and why it is worth investing in. This is where the much-acclaimed slide templates by ex-McKinsey consultants come in, turning your pitch into a compelling narrative.

The quintessential elements of a high-impact pitch deck include:

  • Company Overview: Briefly describe what your company does and its vision.
  • Problem & Solution: Identify the problem your product/service solves.
  • Market Size & Strategy: Provide details on your target market and how you plan to penetrate it.
  • Competitive Analysis: Show how you stand out from the competition.
  • Business Model: Explain how your business makes money.
  • Financials & Projections: Present your current financials and future projections.
  • Ask: Specify what you’re seeking from the audience (e.g., investment, partnership).

Templates are the foundational blocks for structuring, planning, and presenting your business ideas. They reduce complexity, enhance clarity, and enable effective communication, providing a roadmap for success. However, remember that while these templates are important, they must be customized and tweaked to your unique business situation. There is no one-size-fits-all in business, and your templates should reflect your unique value proposition.


There’s a reason why many successful businesses and consultants, including ex-McKinsey professionals, leverage the power of templates. Templates streamline business operations, enhance communication, aid in strategic planning, and ultimately, drive growth. The five templates we’ve discussed – a business plan, competitive analysis, marketing plan, employee onboarding, and a pitch deck – are fundamental building blocks that can significantly elevate your business strategy. They help communicate your business vision succinctly and convincingly to stakeholders, while also serving as a constant reference point for internal teams. So, embrace these templates and set your business on a trajectory towards success.


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