By Ermelinda Maglione
Canva has become a reference tool for small and new businesses, but there are also alternatives to it that offer more functions without destroying your digital marketing budget.
In this article, we will analyze the best Canva alternatives, as well as the characteristics these tools offer, prices, and more details so you can decide which one aligns best with your brand’s objectives.
Venngage
One of the best alternatives for Canva is Venngage. It’s a design software that is also great for making infographics. It offers a variety of options for B2C and B2B, and also for schools and ONGs.
But Venngage is not limited to infographics; you can also create presentations, reports, proposals, cards, brochures, social media posts, banners, newsletters, and more.
Characteristics
Venngage has an intuitive user interface that, along with pop-up instructions, you can create designs that turn visits into potential customers. Here are more characteristics to consider:
- Thousands of attractive templates for infographics, presentations, mind maps, reports, social media graphics, and more;
- Drag and drop elements in your chosen template;
- Interchange elements with the “replace” option;
- “My Brand Kit” option allows you to add logos, brand colors, and fonts to apply in every design;
- Team collaboration;
- Stock photos from the best websites;
- You can upload your own images in the premium and commercial versions;
- Export designs as PNG for web or print.
Who is this software for?
Venngage is ideal for small business owners that need to create attractive visuals and have a limited budget. They will be able to improve their marketing metrics based on results. It is also useful for consultants, freelancers, and teachers.
Pricing
There is a variety of plans, depending on the budget:
- A Free version that offers 5 designs.
- A Premium plan with unlimited designs for $16 per month that includes templates, graphics, and email and chat support.
- A Business of $39 per month plan for teams of 1 to 10 members, priority email and chat support, unlimited designs, HTML and PowerPoint exports, 500 image uploads, and more.
- An Enterprise plan for $499 per month that allows a team of over 100 members, you will have a dedicated account manager, live training sessions, and custom-built features, plus all of the other benefits from the other plans.
Lucidpress
Another Canva alternative is Lucidpress. With over 650 templates for banners, ebooks, infographics, social media posts, and presentations, it has a lot to offer.
This tool, however, is more focused on designs that will be printed, but it also has templates and assets for digital designs and marketing specialists.
Its user interface is similar to Photoshop but allows for drag-and-drop, making it very easy to use.
Characteristics
Lucidpress has a variety of characteristics that make it attractive for marketing teams, such as:
- Cloud-based templates;
- Create designs from scratch or personalize your templates;
- Manage brand files;
- Team management and real-time collaboration;
- Data automation.
Who is this software for?
This software is aimed at medium and large-sized companies and larger budgets.
Pricing
- There is a Free plan that offers 3 documents max.
- The Pro plan starts at $10 and allows an unlimited number of documents and pages per document, access to premium templates, and advanced design.
- The Team plan costs $12 per user, but there needs to be a minimum of 3 users. Besides all of the benefits of the Pro plan, you can access brand management.
- Finally, the Business plan (you need to request a quote) offers everything already mentioned, plus advanced identity and account management.
Piktochart
This tool was created thinking about non-designers. The site has a simple interface that is intuitive and easy to use.
Like the other Canva alternatives on this list, Piktochart also offers more than 800 templates, including infographics, presentations, brochures, banners, and reports that you can print.
Piktochart’s interface is very similar to Canva’s, and it is a very practical alternative for marketing specialists with no design abilities.
Characteristics
This software is very popular for B2B businesses, and it offers:
- Password-protected designs;
- Marketing, human resources, finances, and health templates;
- Simple user interface;
- Collaboration panel for brand and team assets;
- Animated icons;
- Project sharing.
Who is this software for?
According to Piktochart, their software is aimed at marketing specialists, small business owners, ONG administrators, and teachers.
Pricing
Piktochart offers other options for companies, educational institutions, and ONGs, such as:
- A Free plan that allows a maximum of 4 team members, 100Mb of cloud storage, 1 folder, no watermark, and 5 projects.
- The Pro plan allows an unlimited number of projects, up to 25 team members, 100Gb of cloud storage, unlimited folders, custom templates, fonts, and brand colors. The cost is $14 per member per month.
- The Enterprise plan is customizable according to the company’s needs, but it allows more than 25 users, 200Gb of cloud storage, a personalized onboarding program, and more.
Visme
Visme is another alternative to Canva, and it offers template customization for newsletter design, infographics, reports, graphics, social media posts, ads, and more.
Characteristics
Visme’s user interface is not as intuitive as other sites listed here, but with their tutorials, you will be able to use it without any issues. The site also offers a series of attractive characteristics:
- Share your designs privately;
- Add interactive elements;
- Organize designs and projects in folders;
- “My Brand” option for uploading logo, fonts, and colors;
- Team collaboration.
Who is this software for?
Visme’s target audience includes large business executives, marketing specialists, and teachers in large institutions since their prices are considered high for small and medium-sized businesses.
Pricing
Even though Visme’s prices are higher compared to similar tools, they also offer plans for individuals, businesses, and educational institutions:
- The Free plan allows up to 100Mb storage, a limited number of templates and assets, and regular customer support.
- The Personal plan costs $12.25 per month and offers up to 250Mb storage, full access to templates and assets, download in different formats, and 24/7 support.
- The Business plan costs $24.75 per month, and you can use up to 3Gb of storage, download in PPTX, HTML5, Video, and GIF, use analytics, brand kit, and have privacy controls.
- The Visme for Teams is customized depending on the businesses’ needs, but you can have your own subdomain, personalized training, team collaboration, and up to 25Gb storage.
PicMonkey
Our fifth Canva alternative is PicMonkey. It allows designing, photo editing, and more than 3,000 different templates to choose from. However, this tool focuses more on photo manipulation and not only design.
Characteristics
PicMonkey seeks to attract people who have worked in design before, making it more appealing to those with design experience. However, it also has a variety of characteristics that make it interesting, such as:
- A variety of photo effects and filters;
- The option of adding textures to graphics and text;
- Layers for moving elements easily;
- A library with hundreds of fonts.
Who is this software for?
It is an ideal software for designers and small and medium-sized businesses.
Pricing
This software offers a free 7-day trial but does not have a free plan. These are the available options:
- The Basic plan costs $72 billed annually or $7.99 billed monthly. It allows you to edit photos, use up to 1Gb of cloud storage, download images in JPG or PNG, trim videos, and more.
- The Pro plan costs $120 billed annually or $12.99 billed monthly. With it, you can download JPG, PNG, or PDF, have unlimited storage space, access premium effects, instantly reformat into different sizes, and create a brand kit.
- The Business plan costs $288 billed annually and $23 billed monthly. It allows you to have multiple brand kits, folders, team editing, and more.
Now that you know there are alternatives to Canva, have you found an option that suits you best according to your company’s needs and budget?
About the Author
Ermelinda Maglione is a journalist and specialist in digital journalism. She has more than 16 years of digital writing and copywriting experience, especially in marketing, social media, and SEO. Currently, she is a Content Marketer for Venngage.
