In the online marketing world, click-through rates (CTRs) are critical metrics that measure how many people actually click on an ad after seeing it online. If you’re looking to generate more sales through social media, then understanding how to increase click-through rates on social media is essential to your success.
Everyone knows that social media plays an important role in developing and supporting your company’s online presence, but not everyone understands why or how it works so well. If you want to build brand awareness, get more followers, and generate quality traffic, you have to know how to increase your click through rates on social media. Follow these three tips, and watch your business thrive!
1. Post during peak hours
The effectiveness of your social media marketing efforts depend largely on the click-through rates of your posts. The higher the click-through rate, the more people will see and engage with your post; as a result, you’ll get better visibility and engagement across all platforms.
You can increase your chances of getting more clicks by publishing posts that are compelling and relevant for your audience, or if you’re unable to do it, just hire the right SEO company Auckland straigthaway. Write about topics that are relevant to them and ask readers questions that they want answers to. Try making it interactive by including polls or quizzes in your posts, such as Which is best: pancakes or waffles?
To help build up a following before you start posting content, use ads or sponsored stories that target a demographic similar to yours.
2. Use eye-catching imagery
Use Captionless Photos- Posting pictures with captions is a great way to increase click through rates, but if you want an even greater chance of getting people’s attention, post pictures without any captions at all. This makes people curious and more likely to click through and find out what the picture is about. If you want your content to be seen by as many people as possible, upload videos instead of photos or text posts. Videos are more eye catching and give a better sense of what your product/service is like than photos or text posts would.
Use calls to action. Posts that have calls to action make it easier for people to take the next step in their purchase process. For example, if you have a coupon code, make sure it’s clear where it needs to be applied so that they know they can save money on their order.
3. Create an irresistible headline
Social media is a place where people go to chat and be entertained. People are scrolling through their newsfeeds looking for the latest and greatest, which means if you want your content seen, it has to stand out from the crowd. Here are three ways that you can increase your click-through rates:
- Have engaging content
- Be consistent with your posts
- Be interactive with your followers.
Make sure that your posts have a clear call to action, as this will entice readers to comment or like. You may also want to offer contests or promotions so people will stay engaged with your page or website. As long as you have compelling content and keep up the consistency of posting, social media will help you reach your desired audience in no time!