Why You Need to Localise Now

March 25, 2016 • Global Business, Marketing & Consumers, STRATEGY & MANAGEMENT

By Christina Comben

If you do business on a global scale, with multilingual and multicultural clients, you should be localising your marketing message to your target audience.


Why You Need to Localise Now

If your company does business on a global scale and you compete in international markets, you’ve probably heard a lot about localisation [1]. While you almost certainly already adapt your products or services to meet the requirements of local markets, local legislation, tastes and habits; have you asked yourself how you can localise your website, software, or mobile app to increase your brand’s appeal to clients in different cultures across a varied demographic?

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