Why Do General Contractors Need Insurance For Public Relations Disasters?

PR disasters

Insurance for public relations when disaster strikes is both urgent and costly. When the Brumadinho dam collapsed last year in Brazil, it was the name Vale that made headlines. It was Vale’s directors that had to leave their positions in office when 206 people died. 

When these events happen, it is the name of the construction company that the media will headline. This is the company that the public will associate with failure. Any construction contractor knows that the risk level of any project is always high. While we can prevent this from happening, some risks tend to be harder to anticipate especially when working with subcontractors and the like.

There are so many contributors to a single construction project and the factor of human error is always present. The benefit of insurance for public relations can aid your budget in a time of need. Does your insurance policy state whether your insurance will cover this kind of expense?

Benefits of General Contractor Insurance for Public Relations 

The success of your construction company is closely linked with its public image.  This makes public relations in the construction industry an important part of your daily business. Even more when the unforeseen happens and communities are the victims of a construction disaster. 

General Contractor Insurance for public relations will cover the expenses of increased coordinated communications programs during crisis control. Your public relations company has a defined list of tasks to complete during these trying times.

  1. They establish the credibility of your company by passing on information to the communities involved. This will mean that your PR company will have to win back the trust of the community that suffered losses or death.
  2. They publicize a unifying message from your company towards the public. Any troubled community wants to see immediate efforts to ease their situation. Your PR can implement a plan that will align the public’s goals with yours to diffuse the situation.
  3. The next step is to create synergy between your company and the community to go forward once again.

But public relations is expensive. There is an important reason why. Mainly this is due to added manhours, an increased workload and strict deadlines. The fine print in your insurance policy will state if the costs from PR will fall under your General Contractor Insurance. In most cases, your insurance broker will discuss this. Regardless, it always pays to review your policy before any claims get filed to ensure no time is wasted.

Protect your General Contractor business

Just as important as finding an insurance company that you can trust to give you the best advice on coverage for your construction company’s needs, finding the perfect Public Relations partner to be by your side is the first and fundamental step towards enhancing your public image.

The construction industry is extremely competitive. So, it is always advised to deal with challenging situations head-on while your support structure is in place.

Call Contractors Liability on (888) 973-0016 and speak with their agents to get professional advice on the best coverage for events that can cause financial stress to your General Contractor business.


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