Though there are many ways to connect with new clients and network with people online, the traditional business card still holds value. In fact, for every 2,000 handed out cards, you can get at least a 2.5% increase in sales.
Living in a digital world, this might not be a substantial number, but it’s still higher than nothing. Some clients prefer the old way of networking and collect business cards at events.
Here are five simple yet effective marketing business card ideas to help you grow your client and customer database.
1. Keep the Design Simple
When making your business cards, bear in mind you have limited space to include a lot of information. This doesn’t mean you should fill the entire card and make it hard to read. In fact, with business cards the simpler the design, the better the effect.
If you’re not sure what style you prefer, look into some popular business card design inspirations online. This way, you’ll get design ideas and pick the right fit for your brand.
2. Include Your Photo
To make your business card truly stand out, include a recent professional photo of yourself. This is especially important with digital marketing business cards that you send to potential clients via email. That way, they can put a face to the brand and research your brand online to better understand what you do.
3. Give Special Offers
Great business cards are memorable and offer something of value to people. For instance, you can give special offers with your business card such as discount codes, free gifts, free samples, or in-store shopping perks.
This is a great way to engage your ideal customers and make sure your business card won’t end up forgotten or thrown away.
4. Include Important Links
Even though you can’t click them, you can (and should) add your website and social media links to your business cards. This will help people look you up online and learn more about your business.
Social media business cards are a surefire way to get people to find you and follow you on social media. This way, you build brand awareness and generate leads and contacts from people who are truly interested.
5. Add a Call to Action
Calls to action are a great way to make people take action after you hand them a business card. This can be an invitation to visit your website and get a discount on your services. You can also offer a free consultation, a short introductory phone call, or a free download from your website.
Calls to action are an effective way to generate leads. Business card conversions aren’t easy to track, but when people take action, you know they’re interested.
Marketing Business Card Ideas Will Help You Attract New Clients
Whether you’re an entrepreneur or an industry professional, having well-designed business cards is a must if you want to get ahead.
These marketing business card ideas will make an impression on potential clients and help you build brand awareness.
Want more business and marketing tips? Read some of the other articles on our website where we share the latest industry tips and trends.