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The Rise of the Mobility Maker

March 12, 2015 • Business Mobility & E-Commerce, INNOVATION, SPECIAL FEATURES

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Forward-thinking fleet managers can spark sustainable change by re-evaluating their roles and pursuing a new approach to Business Mobility.

Just a few years ago‭, ‬the role of the fleet‭ ‬manager was rather straightforward‭. ‬But the current emphasis on both corporate sustainability and people’s changing mobility needs has altered the status quo‭: ‬the latest generation of fleet managers is challenged to become mobility makers with a keen sense of sustainability‭. ‬Tailor-made Business Mobility solutions from Alphabet International are specifically‭ ‬designed to help them do so‭.‬

 

A State of Change

Not only is corporate sustainability omnipresent nowadays, it has also grown multidimensional. For people in charge of fleet management this means looking beyond just ‘going green’ to considering all costs – from environmental to financial. Yes, lower carbon emissions positively affect a company’s carbon footprint, but fleet managers must also consider the bottom line: the total cost of ownership (TCO) and the total cost of mobility (TCM). Implementing efficient yet lean fleet management processes and ensuring transparency are additional tasks for leading fleet executives.

The current emphasis on both corporate sustainability and people’s changing mobility needs has challenged he latest generation of fleet managers to become mobility makers with a keen sense of sustainability.

A further situation modern-day fleet managers must negotiate is the rising complexity of the modern mobility landscape. Especially the shift from the one-size-fits-all mentality of the past to the individual mobility solutions approach of today has redefined their role. The latest consumer mobility trends from the shareconomy, for instance the desire for more flexibility and less ownership, have also crossed over into the Business Mobility industry and must be taken into account in any sustainable fleet solution. It is no surprise that cutting-edge mobility concepts, like car sharing, mixed-mobility programmes and salary sacrifice schemes, have gained widespread traction in recent years. Thus deep insight into the mobility landscape’s trajectory is equally essential for fleet managers as modern mobility makers.

The challenges today’s mobility managers face are clear, but the question remains: how to overcome them? This is where Alphabet’s expertise in Business Mobility and sustainable fleet management come into play.

 

Partnering for Long-term Success

Companies looking to be on the cutting-edge of Business Mobility can opt for the innovative Alphabet Mobility Budget. This future-oriented scheme allocates a set budget to employees that they spend flexibly on mobility forms of their choice, be it car sharing, cycling or public transport.

As front-runner in Business Mobility, and impetus for the fleet industry of the future, Alphabet partners with companies to help them reach sustainability targets and navigate the wide range of mobility options. The foundation of any Alphabet solution is its unique consulting approach. This means first looking at the big picture and asking not only ‘What does this company really need?’ but also ‘What do the actual mobility users require?’. The answers to these questions unfold during face-to-face discussions with different company representatives to ascertain their individual mobility requirements.

After gaining a thorough understanding of its customer’s situation and objectives, Alphabet develops a customised Business Mobility solution that optimally reflects the mobility requirements of both company and employees. If a customer targets reducing CO2 emissions or lowering the TCM or TCO, Alphabet factors these elements into the proposed solution as well.

 

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Next Alphabet draws on a diverse range of flexible products and services to configure a tailor-made fleet. This may include AlphaCity, its Corporate CarSharing solution that employees can flexibly use at work and after hours at their own cost, or AlphaElectric, its comprehensive, easy-to-integrate eMobility product. To determine if a fleet is suitable for electric vehicles, Alphabet turns to a unique evaluation tool called the Electrification Potential Analysis. Companies looking to be on the cutting-edge of Business Mobility can opt for the innovative Alphabet Mobility Budget. Currently available in the Netherlands and launching soon in Belgium, the future-oriented scheme allocates a set budget to employees that they spend flexibly on mobility forms of their choice, be it car sharing, cycling or public transport. With the Mobility Budget, Alphabet offers its customers today the solutions of tomorrow.

All this is merely the beginning of a long-term relationship Alphabet builds with its customers. Committed to service excellence, Alphabet maintains regular contact with a variety of individuals on the customer side, including the fleet manager, CEO and HR manager as well as actual mobility users. This allows Alphabet to continually ensure the mobility solution meets its customer’s needs and, if not, suggests changes for optimisation. Close collaboration allows fleet executives to continually profit from Alphabet’s unparalleled insight into and expertise in the fleet management industry.

By providing fleet managers with the tools and know-how required to overcome modern-day challenges, Alphabet helps them become successful mobility makers who take corporate sustainabilityto a new level.

For more information please visit: www.alphabet.com/business-review

 

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