Digital technologies continue to advance, and for businesses to compete, they need to be up-to-date with what they’re employing in terms of the tools and technologies they use. Banks, in particular, should be among the institutions in the industry that utilizes the most up-to-date digital technology because people prefer its convenience now to the traditional style.
Bank digital signage is a solution used by many financial institutions today because of its perks. If your institution doesn’t have this, you may be losing out on a lot of opportunities you could be getting by simply having it in your establishment.
What is digital signage?
Digital signage can also be referred to as electronic signage. It can be in the form of an LCD monitor or a LED wall. It is used by businesses to display images, videos, messages, directions, and a lot more. Banks use it to promote their services and at the same time entertain them with stunning visuals.
What are the benefits?
Brand Awareness
That signage is where you can promote your products and services. Use it wisely to improve brand awareness. With the right display, you will be able to relay your message and your offer to your clients and help them understand its relevance to them.
The first impression is always important. When your sign is attractive, potential clients will get enticed and they’ll be interested to learn more about your offers. The quality of your sign will also reflect the quality of your services.
Centralized Solution
Digital signages are great tools to use if you want a centralized solution for your banks in several locations. It’s easy to manage your data, even if you have numerous branches since you only have to access one platform to control everything.
You can customize the message or the offer based on where you want to show it. You can also create schedules for your content so you don’t have to worry about what to show on the signage on a particular day or week.
Education and Entertainment
The queue in banks is what makes customers grunty. They just hate it. And though it’s inevitable, you can make it less irritating to your customers by providing entertainment. Even if the data you’re showing on your signage is about financials, you can still be creative about it to keep your clients entertained.
Aside from entertaining them, you could also educate them at the same time. This is where your new offers or products come in. It’s a place where you can educate them on its benefits. Tell them why it might be perfect for them. Show them what they’re missing.
Employee Motivation
What better way to motivate your employees than show them what your goals are and what they can do to help achieve those goals? That will boost their confidence if they know they’ve helped in some way. If they see your weekly goals on those signs, rest assured they’ll try to be competitive and show they play a huge part in achieving them.
You can also show daily reports on these signages to give them a glimpse of how they’ve performed as a team in terms of signing in new clients, approving loans, etc.
Unique Experience
Banks could all give off the same vibe, but not yours, if you use digital signages wisely. It could give your client a unique experience they don’t have in other banks. When your signage uses vibrant colors and interesting animations, you’re sure to attract and entertain your clients more. When you keep them entertained, you’re increasing their confidence in trusting you as well.
When you create personalized messages for your clients through your signs, you create a unique experience for them that makes you memorable and stand out from the rest.
What opportunities are you missing?
Increasing revenue
Digital Signages are one of the effective places to display your promotions. If you’re not utilizing it, you’re losing out on increasing your revenue since you don’t have the opportunity to cross-sell or upsell, which can be done through those displays.
Improving operations
You could use digital signage to improve the operations in your institution because you can use it to check event attendance, share statistics, relay procedure changes, and a lot more. You are missing this opportunity to make work seamless for everybody.
Saving time
You can go traditional and use printouts or physical signs, but that is not just a good use of your time. Instead of allocating that time to do other productive stuff, you get stuck on that menial stuff. Without the digital signage, you won’t be able to promote your new product timely since you’d have to spend time updating your content and printing them out first. You’ll also need time to distribute them individually, which is not ideal at all
