In this article the authors discuss how the competitiveness of an organisation and the health of the communities around it are mutually dependent, connecting the two ideas and showing how to make them work through a series of case studies in the water and sanitation industry. This offers a thought-provoking perspective for redefining and achieving business performance.
We are on the verge of a change on how companies improve their performance and gain market advantages. Business leaders take with greater serious the idea that the competitiveness of their company and the health of the communities around it are mutually dependent. The same business leaders realise they can gain benefits from developing and strengthening collaborations with suppliers and partners.