Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more. Just as campaigns need to identify their target audience and craft a message that appeals to them, businesses must do the same. When companies focus on what they want to offer instead of what their users want, there can be a missed opportunity.
This post will discuss five marketing strategies that businesses can learn from political campaigns. We’ll also provide tips on applying these lessons to your own business. So, without further ado, let’s get started!
Define Your Target Audience
Companies often make the mistake of trying to attract as large an audience as possible, which frequently results in ad campaigns that fail to bring in the expected ROI.
However, campaign strategist Lynton Crosby recommends a narrow focus. He knows better than anyone that no political figure has universal appeal.
So, political campaigns typically double down on marketing to their target audience, with converting a new demographic regarded as a secondary goal.
That’s what companies should do – instead of diluting the message, double down on the market that you know already aligns with your messaging.
Focus On Your Customer
Without understanding buyer personas, you cannot determine who the buyers are already aligning with your message.
Think of voter demographics. Politician campaigns are planned according to the demographics they appeal to most – their voter base. Instead of changing the campaign midway to attract new voters, politicians adjust to the political demands, opinions, and trends of those at least somewhat likely to vote.
A persona is a fictionalized version of a customer. They are very much like a potential voter if you please. You craft them to determine how to communicate your values to that specific persona best and convince them that you can meet their pain points.
Keep Your Message Simple
Most effective campaign slogans are those that keep their point straight and memorable. Think of campaign slogans as a company tagline.
The most enduring company taglines are also the simplest.
Keeping your messaging simple could be the key to drawing customers to your brand in the current era of instant gratification. If you overcomplicate it, chances are people will get bored halfway through and run to those who can provide a more effortless experience.
Create A Strong Narrative
Audiences love an engaging story. There’s a reason why most political campaigners try to paint an underdog, patriot, hero, etc. However, most candidates come from well-connected and privileged backgrounds.
Personalize your business. Share the hardships you had to go through for the company to become what it is today. Customers don’t want to give their hard-earned money to an anonymous giant conglomerate. They want something to root for.
Incorporate storytelling when developing your marketing strategies. Give people a narrative that makes them feel good about supporting you.
Engage with Your Audience
Engaging and interacting with the voter base directly is a must on every political level, be it local elections or the white house.
Marketing isn’t all that different: capturing leads becomes more complicated without personalized engagement. Instead of an impersonal business transaction, your target audience wants to feel like you have a partnership. Get personal with your prospects.
Businesses can learn a lot from political campaigns, especially when it comes to storytelling and engagement. By taking the time to plan your narrative and create engaging content, you’ll be able to connect with more customers and drive sales. What lessons have you learned from watching political campaigns? Are there any techniques you would like to apply to your own business?