One of the fastest-growing consumer markets right now is that of vape devices and accessories. Vaping is big business and with new brands entering the market all the time it can be difficult to get a foothold. How do you ensure that your vape brand is marketed effectively, and that people want to buy your products?
This brief guide to online marketing in the vape market intends to give you inspiration to begin planning your vape brand marketing, so let’s get started.
Check Out Other Brands
The first thing to do is look at what the successful young vape brands are doing with their marketing. For example, if you check the website and other media of a popular Disposable Vape Brand like Hyde Flavors you should get an idea of where to begin.
Look at how they present their products, check out their blog or other content, and see how they are targeting the right audience. It’s important that vape brand adverts and other media is seen by the right people, which takes us on to our next point – using social media as a marketing tool.
Social Media is Your Friend
There is no getting away from the fact that social media plays a massive part in the lives of millions of people. The younger generations are especially fond of Facebook, Twitter, and Instagram – the three most popular platforms – and your brand needs a strong presence on these powerful and usable mediums.
Use Instagram to post pictures of people using your product, use Facebook to start discussions with potential customers, and keep up with tweets about your brand and upcoming events or launches. It is vital that you use social media, or you are missing a great proportion of a potential customer base.
Again, have a look at what other top brands are doing in the various social media platforms and you’ll get an idea of what works.
Why Search Engine Optimization is Essential
Many people see Search Engine Optimization (SEO) as something of a ‘dark art.’ In fact, it is simply a method of ensuring your website gets a more than adequate ranking on the search engines, especially Google, the preeminent example.
Google likes to see quality content – more on that in a moment – plus backlinks, relevance, and fresh content. There are people who are specialists in SEO and for a market such as vaping we strongly recommend you use their services to get your SEO campaign spot on.
It’s not worth trying the trial-and-error DIY route. Set aside a good proportion of your marketing budget for an experienced SEO consultant who will help plan your campaign and keep on top of things. It’s certainly worth doing as you will find out surprisingly quickly.
The key point is this: few people go beyond the first page of Google, so you need to be on. One final point before we wrap up is to stress the importance of being visible in local searches. Most searches are done on the move and involve ‘find a vape brand near me.’ It pays to have local SEO heavily optimized.
Quality Content Sells
There was a time when stuffing articles with keywords and publishing them wherever was all that you needed to do to get a search engine notice you. That’s not how it is today, as Google wants to see quality content – that’s words, images, and videos – that is relevant to the product. For a vape brand, vape shops and vape wholesale, there has never been a time when it is so important to get your branding and marketing right as now, so take inspiration from the above and get your marketing spot on.