The future looks bright for ecommerce. By 2021, it is estimated that 15.5 percent of all retail sales worldwide will take place online. That’s more than double the amount from 2015!
There’s no reason to think that this trend will slow down anytime soon. As more people worldwide gain internet access, and as ecommerce continues to grow, it is truly an ideal time to be an ecommerce business owner.
With all of that growth comes challenges as well as opportunities. The question becomes are you doing everything you can to grow your ecommerce business into a success? Maybe you’re doing a lot, but are you doing the right things? Take a look at the best ways to grow your ecommerce business if you’re looking to build a better foundation to your growing market.
Mobile Is Making Moves
The easiest way to make sure you’re in a position to grow your ecommerce business is to make sure you’re compatible for mobile devices. Research shows that 80 percent of internet users now own a smartphone. It is estimated that, by 2019, the average American adult will spend 3 hours and 23 minutes per day consuming media on their mobile devices.
By now, any ecommerce retailer worth their salt will have a compatible website that is optimized for both desktop and mobile devices. If your ecommerce website doesn’t have mobile compatibility, you might want to move your operations to an ecommerce platform provider that is mobile-friendly from the get-go.
What is an ecommerce platform? Services like Shopify offer website builders complete with all the features ecommerce sites need to succeed including payment processing, themes and customization, order tracking, inventory management tools and, of course, mobile compatibility.
In the increasingly mobile future, that alone will not be enough. While ecommerce on mobile devices currently lags behind traditional ecommerce in terms of conversion, that trend is not forecasted to continue for long. It is predicted that nearly 50 percent of all ecommerce sales will take place on mobile devices by 2020. This is the fastest, easiest way to manage your growth and continue to push it forward.
Content Marketing & SEO
Another important change you may want to consider is an increase in content marketing. Visitors to your ecommerce website that find it through organic search are over eight times more likely to convert to a sale than those who visit your site through paid search advertising.
Now that the days of keyword stuffing are permanently in the rear-view mirror, producing high-quality, relevant content is the only way to improve your search engine results page ranking. Quite literally, your search engine results page ranking determines which order your website ranks on a search result query through Google. Pages that rank higher in search results, particularly those on the first page of rankings, see significantly more traffic from search than those sites whose ranking results are lower.
This is the reason that search engine optimization plays such an important role in online marketing today. Creating long-form content, carefully optimized for relevant keywords, is the best way to improve your organic search ranking—and to engage your potential customers. This could mean starting a website blog or even communicating with customers more on social networks like Twitter and Instagram.
Lastly, something you need to be working on with your ecommerce business is affiliate marketing. Contrary to popular belief, it is typically not expensive or technically difficult to launch an affiliate program. Major ecommerce platforms such as Shopify make it easy and inexpensive to get started.
Affiliate marketing offers integration with many other ecommerce platforms. The beauty of affiliate marketing is that you don’t pay your affiliates until you make a sale. This is a huge advantage over traditional marketing and advertising where many if not all your costs are upfront. Think of how much you could increase your site’s reach if the people who are writing about the products are then referring their readers to your site to make a purchase.
Having a generous commission structure in place will also incentivize publishers to write about your products in the first place.
All of these tips are great ways to make sure the growth of your ecommerce business continues to move in a positive direction. Attempts to grow can get harder and harder as you get comfortable with your current place in the market, but if you’re willing to keep adapting, you will see greater growth in the coming new year.