Design, When Everybody Designs
Social innovation and design for a new economy
By Ezio Manzini
In a fast and profoundly changing world everybody designs. The result of this diffuse designing is that society as a whole can be seen as a huge laboratory in which new social forms, solutions and meanings are produced. These transformative activities require unprecedented economic models and courageous design choices.
My starting point is that in a fast and profoundly changing world everybody designs. ‘Everybody’ means not only individual people, groups, communities, companies and associations, but also institutions, cities and entire regions; and ‘design’ means that, whether they like it or not, all these individual and collective entities are forced to bring all their designing capabilities into play to devise their life strategies and put them into practice.
The result of this diffuse designing is that society as a whole can be seen as a huge laboratory in which unprecedented social forms, solutions and meanings are produced and social innovation is created.1
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