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Developing Trust and Relationships in the Supply Chain using Social Media

July 22, 2012 • INNOVATION, Emerging Ideas, Social MediaComments (1)

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all of which facilitate development of supply chain relationships and greater trust.   You might also like: Big Data: Big Deal or Big Hype? Reinvention: Critical to Business

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Social Media Strategy: Learning from the Online Cola War

May 20, 2012 • STRATEGY & MANAGEMENT, TECHNOLOGY, Global Business, Social MediaComments (1)

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of brand competition. Over the years, these cola wars have been fought over distribution, mass-advertising via in-store

Why You Need Digital Know-How –Why We All Need It

May 20, 2012 • TECHNOLOGY, Business Mobility & E-Commerce, Social MediaComments (1)

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the technology.   You might also like: Big Data: Big Deal or Big Hype? Analysis Paralysis: How “Big Data” May

Social Technologies in the Enterprise – Rising to the Challenge

May 20, 2011 • STRATEGY & MANAGEMENT, TECHNOLOGY, Global Business, Social Impact, Social MediaComments (0)

By Evgeny Kaganer, Sandra Sieber and Neil Hair “What we are looking at is how to build a collaborative platform hooked into business automation software. We need to develop a cohesive approach to support business processes with social networking because the