Social Media
Category Archive

Big Data: Big Deal or Big Hype?

May 22, 2015 • TECHNOLOGY, Digital Transformation, Internet of Things, Social MediaComments (8)

By Sunil Gupta Google Flu Trends article of November 2008 heralded in a new age for big data where where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span, the pendulum swung from big data being …

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“I Can’t Help You:” The Dangers of Employees Disablement in the Social/Media Era

January 19, 2015 • STRATEGY & MANAGEMENT, TECHNOLOGY, Global Business, Marketing & Consumers, Digital Transformation, Social Media, Surdak on TechnologyComments (0)

By Christopher Surdak The quality of customer service has been steadily declining in recent years, but now that increasing digitisation has shifted more power to the consumer. Christopher Surdak demonstrates that bad service can, and will, become detrimental

Are Digital Technologies the Planet’s Last Best Hope? (If bananas are anything to go by the answer is yes.)

November 18, 2014 • TECHNOLOGY, SPECIAL FEATURES, Digital Transformation, Internet of Things, Social Impact, Social MediaComments (0)

By John Bates Humanity’s destructive ecological footprint is only getting bigger and effective solutions are needed more than ever. Below Dr. John Bates explains what a debate about bananas has to do with the effectiveness of climate change conferences, and

The Digital Transformation Opportunities Ahead

November 18, 2014 • TECHNOLOGY, Delivering Innovation - Accenture Research, Digital Transformation, Internet of Things, Social Impact, Social MediaComments (1)

By Mike Sutcliff The proliferation of digital technologies allows scope for innovation in the way organisations deliver customer experience. Here Mike Sutcliff explores the first steps organisations can take to begin their digital transformation journey. You

Technology Innovation the New Currency of the Digital Age

November 18, 2014 • STRATEGY & MANAGEMENT, TECHNOLOGY, OPERATION, Global Business, Digital Transformation, Editors' Pick, Internet of Things, Social Media, Special Report - Innovating the Way You Lead - World Business Forum 2014, Supply ChainComments (0)

By David Stokes The advent of the internet changed modern day lives irreversibly but the new game-changer is already here: mobile digital technology is changing the way we buy, learn and interact with each other. Below David Stokes explains why data is key

Disruptive Digital Technologies Can Help Europe Recapture Competitiveness

September 19, 2014 • STRATEGY & MANAGEMENT, TECHNOLOGY, OPERATION, Global Business, Business Process, Delivering Innovation - Accenture Research, Digital Transformation, Social MediaComments (0)

By Mauro Macchi European countries have long lagged behind other developed economies in productivity and innovation, even prior

Crowdsourcing Disaster Response: Mobilizing Social Media for Urban Resilience

July 9, 2014 • TECHNOLOGY, SUSTAINABILITY & ETHICS, Social Impact, Social MediaComments (0)

By Thérèse F. Tierney As urban populations continue to expand worldwide, natural disasters are precipitating increased challenges to public health, welfare, and safety. Informal methods, such as crowdsourcing, can provide real-time data enabling quick

Marketing Strategies for a Digital World

March 4, 2014 • TECHNOLOGY, Marketing & Consumers, Social MediaComments (0)

By Eric Greenberg and Alexander Kates In an increasingly digital age, organizations are being rapidly educated about the importance and scale of digital channels, and the colossal impact these platforms have on the modern consumer. Below, Eric Greenberg and

Overcoming Our Obsession With Technology While Getting The Best It Has To Offer

August 8, 2013 • INNOVATION, TECHNOLOGY, Business Mobility & E-Commerce, Digital Transformation, Emerging Ideas, Social MediaComments (0)

By Larry D. Rosen We are all showing signs of obsession, accessing our smartphones all day (and all night) due to a need to reduce our anxiety by constantly checking in with social media and electronic communications. This article examines how we relate to

Four Truths About Marketing Lady Gaga

August 8, 2013 • STRATEGY & MANAGEMENT, INNOVATION, Women in Leadership, Marketing & Consumers, Editors' Pick, Social MediaComments (10)

By Mathieu Deflem ‘There can be no fame attained, nor any accompanying revenue acquired, in any career based on artistic or other intrinsically valid accomplishments that is not also supported by an appropriate infrastructure. Even Mozart had to eat. And