Social Media
Category Archive


How to Stand Out Online

December 7, 2016 • Marketing & Consumers, Social Media, TECHNOLOGYComments (0)

By Dorie Clark Adapted from Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin 2015), this article discusses how networking and business development and professional development can all be efficiently done online.   Building your brand online is one of the best investments you can make because, in a …

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The Real Reason the NSA Wants Your Data: Predictive Law Enforcement

July 24, 2016 • Big Data & Analytics, Social Media, TECHNOLOGYComments (0)

By Eric Siegel The NSA can leverage bulk data collection with predictive analytics to target law enforcement activities. But this little-known capability both intensifies and redefines the debate over how much data governments should be collecting. You might


Socialise for Success: Three Key Steps for Better Business Outcomes Online

July 20, 2016 • Editors' Pick, Social Media, TECHNOLOGY, Unprotected PostComments (0)

By Jim Macnamara Research shows that most businesses are jumping on the social media bandwagon. But many are not using social media effectively or wisely, exposing themselves to criticism and missing opportunities. Here, Jim Macnamara outlines three key steps


Social Media and the Business of Trust

July 12, 2016 • Big Data & Analytics, Editors' Pick, Social Media, TECHNOLOGYComments (0)

By Wilfried Vanhonacker How far is too far in gleaning user data and handing this over to advertisers, even though the aim is to continue to provide a valuable but free user experience? You might also like: How to Stand Out Online Future Work: Changes,


Why has Microsoft paid US$26 billion for business networking platform LinkedIn?

July 4, 2016 • Finance & Economics, Global Business, Social Media, Strategic Spotlight, STRATEGY & MANAGEMENTComments (1)

By Mark Skilton The Microsoft move to acquire LinkedIn is a better move than past buyouts, the infamous failure of the Microsoft purchase of Nokia mobile phone business in 2013 at $7.2 Billion is a fraction of the $26 Billion for LinkedIn. But this is a


Tech for Britain: Building a Better Tomorrow

March 17, 2016 • Big Data & Analytics, Events, Internet of Things, Social Media, TECHNOLOGYComments (0)

The tech sector in Britain is booming, it’s transformed the economy and put the UK on the map as a formidable tech nation. Tech has transformed the way businesses operate up and down the country. The digital economy has grown at such a significant pace


Impact of Digital on How We Implement Change

November 20, 2015 • Global Business, Internet of Things, Social Media, Strategic Spotlight, STRATEGY & MANAGEMENT, TECHNOLOGY, TransformationComments (0)

By Audra Proctor No one doubts the effectiveness of face-to-face workshops for organisational change implementation. But the practicality of things, such as, availability, time, expense and choice of venue, to name a few, makes running training workshops a

Mobile Customer App Engagement Pays Off

November 20, 2015 • Big Data & Analytics, Business Mobility & E-Commerce, Internet of Things, Marketing & Consumers, Social Media, STRATEGY & MANAGEMENT, TECHNOLOGYComments (2)

By Peter Weill and Stephanie L. Woerner The popularity of the smartphone has exploded, and continues to do so. The ever-growing usage of the latest mobile technology across all demographics provides businesses in any type of industry with unique opportunities


India’s Lessons for Creating a Digital Business

July 20, 2015 • Big Data & Analytics, Business Mobility & E-Commerce, Global Business, Internet of Things, Social Media, STRATEGY & MANAGEMENT, TECHNOLOGYComments (0)

By Raghav Narsalay and Avnish Sabharwal As India rapidly moves into the digital era, leading Indian businesses are changing their business models to capture the opportunity. You might also like: How to Stand Out Online Organisational Identity as the


Big Data: Big Deal or Big Hype?

May 22, 2015 • Big Data & Analytics, Internet of Things, Social Media, TECHNOLOGYComments (7)

By Sunil Gupta Google Flu Trends article of November 2008 heralded in a new age for big data where where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short