Everybody has ideas to advertise, but some of them are not as successful as you may think. Also, spending lots of money on advertising very often won’t do the trick either and you’ll need to tune up your budget before engaging the unknown. Some of you may have got the tricks needed to get a …
By Matteo Altobelli Marketing budget has been exponentially going digital. In this article, the author explores the social media platforms being used by 108 fashion houses, the content they post by type, theme, format and how effective they are in engaging
By David De Cremer In today’s more developed global village, responsible leadership is of paramount importance especially from businesses that make use of digital platforms. In 2017, The European Business Review published an original article by De Cremer,
By Joe Beccalori One of the most dreaded activities that executives have got to face is treading through an overwhelming amount of electronic messages. In this article, the author shares a new perspective that can get you through an email overwhelm, useful
By Dorie Clark Adapted from Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin 2015), this article discusses how networking and business development and professional development can all be efficiently done online.
By Eric Siegel The NSA can leverage bulk data collection with predictive analytics to target law enforcement activities. But this little-known capability both intensifies and redefines the debate over how much data governments should be collecting.
By Jim Macnamara Research shows that most businesses are jumping on the social media bandwagon. But many are not using social media effectively or wisely, exposing themselves to criticism and missing opportunities. Here, Jim Macnamara outlines three key steps
By Wilfried Vanhonacker How far is too far in gleaning user data and handing this over to advertisers, even though the aim is to continue to provide a valuable but free user experience?
By Mark Skilton The Microsoft move to acquire LinkedIn is a better move than past buyouts, the infamous failure of the Microsoft purchase of Nokia mobile phone business in 2013 at $7.2 Billion is a fraction of the $26 Billion for LinkedIn. But this is a
The tech sector in Britain is booming, it’s transformed the economy and put the UK on the map as a formidable tech nation. Tech has transformed the way businesses operate up and down the country. The digital economy has grown at such a significant pace