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Hidden Needs Analysis: Creating Breakthrough Products

May 20, 2011 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Digital Transformation, Editors' PickComments (0)

An Interview with Keith Goffin The clear identification of customer needs is a fundamental part of successful innovation and most organizations aim to develop a deep customer understanding. However, the methods that most companies use for their market research – such as surveys, focus groups, and visits to customers – are just not effective. Such

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Discover the Art of Real Road Driving Part II: Tip-tronic Gearboxes Explained

May 20, 2011 • TECHNOLOGY, OPERATION, SPECIAL FEATURESComments (0)

By Julian Smith If you have a car with one of these tip-tronic gearboxes, do you know how to use it so as to get the best driving experience? You might also like: Big Data: Big Deal or Big Hype? Reinvention: Critical to Business Success, but not Always