Category Archive

Social Media Strategy: Learning from the Online Cola War

May 20, 2012 • STRATEGY & MANAGEMENT, TECHNOLOGY, Global Business, Social MediaComments (1)

By Fang Liu and Willem Smit The battle between Coca-Cola and Pepsi1 has been one of the longest and most arduous in the history of brand competition. Over the years, these cola wars have been fought over distribution, mass-advertising via in-store competition, sports event sponsorship and video game integration. Now, with the emergence of social …

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Reinventing Professional Services: Building Your Business in the Digital Marketplace

May 20, 2012 • INNOVATION, TECHNOLOGY, Marketing & Consumers, Business Mobility & E-Commerce, Emerging Ideas, EntrepreneurshipComments (0)

By Ari Kaplan The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage of enterprising techniques to stand out and reinvent yourself as an insightful

Why You Need Digital Know-How –Why We All Need It

May 20, 2012 • TECHNOLOGY, Business Mobility & E-Commerce, Social MediaComments (2)

By Howard Rheingold We’re in a period where the cutting edge of change has moved from the technology to the literacies made possible by the technology.   You might also like: Big Data: Big Deal or Big Hype? Analysis Paralysis: How “Big Data” May

How the dot-CO domain opened the door to a new era of Internet innovation

May 20, 2012 • INNOVATION, TECHNOLOGY, SPECIAL FEATURES, Business Mobility & E-Commerce, Emerging IdeasComments (0)

By Kieren McCarthy Taking on an industry titan is never easy. So it was with a small upstart domain extension hoping to challenge the dominance of dot-com. Its success has now become the role model for a new generation of extensions that will forever change

KYOCERA – a uniquely resource-efficient approach to product design

March 22, 2012 • INNOVATION, TECHNOLOGY, SUSTAINABILITY & ETHICS, SPECIAL FEATURES, Climate Change, Emerging IdeasComments (0)

By Tracey Rawling Church KYOCERA is a name that may not be familiar, but the company has quietly been designing and manufacturing resource efficient products for many years. For example 20 years ago, the year of the first Rio Climate Summit, KYOCERA made a

Agility and Cloud Computing

January 23, 2012 • TECHNOLOGYComments (0)

By Michael Hugos Success will go to those companies that combine business agility and cloud computing to continuously explore new opportunities. Attempts to pick winning opportunities by doing lengthy analysis do not work in our unpredictable real-time

Creating a Sustainable Society through Integrated Reporting Delivered via Cloud Computing

January 23, 2012 • STRATEGY & MANAGEMENT, TECHNOLOGY, SUSTAINABILITY & ETHICS, People ManagementComments (0)

By Kyle Armbrester and Robert G. Eccles A sustainable strategy is best reinforced through integrated reporting, a new management practice based on an integrated presentation of financial and nonfinancial (e.g., environmental, social, and governance)

Web 2.0 for B2Bs Strategic Brief

November 24, 2011 • TECHNOLOGYComments (0)

By Donna L. Hoffman The LEAD model is both a guidepost for managing social media and also an early warning system so you don’t fall behind the curve as Web 3.0 arrives. You might also like: Big Data: Big Deal or Big Hype? Analysis Paralysis: How “Big

Five Styles of Business Analytics

November 24, 2011 • TECHNOLOGY, Digital TransformationComments (0)

By Mark Torr and Diane Hatcher Whether you’re using one, two or all five business analytics approaches, the technologies are capable of much more than the delivery of reports. You might also like: Big Data: Big Deal or Big Hype? Analysis Paralysis: How

Understanding Cloud Computing Competition, Environment and Finance

November 24, 2011 • STRATEGY & MANAGEMENT, TECHNOLOGY, SUSTAINABILITY & ETHICS, Finance & Economics, Climate ChangeComments (0)

By Federico Etro Cloud computing allows firms to rent computing power and storage from cloud computing providers, and to pay on demand; this improves productivity and at the same time has a positive environmental impact, creating new businesses, investments