Category Archive

Marketing Strategies for a Digital World

March 4, 2014 • TECHNOLOGY, Marketing & Consumers, Social MediaComments (0)

By Eric Greenberg and Alexander Kates In an increasingly digital age, organizations are being rapidly educated about the importance and scale of digital channels, and the colossal impact these platforms have on the modern consumer. Below, Eric Greenberg and Alexander Kates discuss a framework for strategic digital marking success. You might also like: Big

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What It Takes to Succeed with Big Data

March 2, 2014 • TECHNOLOGY, Digital TransformationComments (0)

By Tom Davenport Big data is something that everyone in business needs to know about. Below, Tom Davenport discusses how organisations can harness the power of big data and suggests that the stand-alone era for big data and analytics is approaching the end of

Unlocking the Internet of Things

March 2, 2014 • TECHNOLOGY, Digital Transformation, Internet of Things, Strategic SpotlightComments (0)

By John Bates Big data is amassing like snow in a blizzard, forming an avalanche that threatens to bury anyone who ignores it. Below, John Bates, CTO for Intelligent Business Operations and Big Data, Software AG, discusses how systems with scalability,

Big Data Takes On Big Weather

March 2, 2014 • TECHNOLOGY, SUSTAINABILITY & ETHICS, Climate Change, Digital TransformationComments (1)

By Djeevan Schiferli, IBM Some European cities are turning to Big Data to not only predict the weather and its potential impact, but also to address public safety and business concerns that accompany adverse conditions. Below, Djeevan Schiferli argues that

Unify Your Communications

March 1, 2014 • TECHNOLOGY, SPECIAL FEATURES, Business Mobility & E-CommerceComments (0)

The way people work is changing fast – and competitive companies need to keep up. On site and remote employees alike rely on conferencing, multimedia, and instant messaging to get their jobs done. Managing all these services from a single environment is

Want More Innovation-Driven Entrepreneurship? Go Low-Tech!

January 20, 2014 • INNOVATION, TECHNOLOGY, EntrepreneurshipComments (0)

By Terence Tse and Mark Esposito Promoting entrepreneurship is increasingly seen as a way to revive stagnant economies. Below, Terence Tse and Mark Esposito argue that excessive use of technology can harm our ability to create innovative ideas, and suggest

Delivering Innovation in Unified Communications

January 20, 2014 • INNOVATION, TECHNOLOGY, SPECIAL FEATURES, Business Mobility & E-CommerceComments (0)

The business world is one of constant change. Technology lets us reach colleagues, customers, and partners whenever and wherever needed; yet each innovation brings complication. ShoreTel’s brilliantly simple IP business communication solution takes the

The Real-World Use of Big Data: How innovative enterprises extract value from uncertain data

November 7, 2013 • TECHNOLOGY, Digital TransformationComments (0)

By Rich Hume In industries throughout the world, executives are recognising the opportunities associated with Big Data. Despite what seems like unrelenting media attention, it can be hard to find in-depth information on what organisations are really doing. To

Big Data Meets Big Brother: The Privacy Risks of Big Data

September 8, 2013 • INNOVATION, TECHNOLOGY, Digital Transformation, Emerging IdeasComments (0)

By Viktor Mayer-Schönberger & Kenneth Cukier In Big Data: A Revolution That Will Transform How We Live, Work, and Think, Viktor Mayer-Schönberger and Kenneth Cukier consider the benefits and threats of a big data world. In the excerpt below, the authors

Technological Innovation, Entrepreneurship, and Development

September 8, 2013 • INNOVATION, TECHNOLOGY, EntrepreneurshipComments (0)

By Wim Naudé & Adam Szirmai What is the relationship between technological innovation, entrepreneurship and development? Is it better for developing countries to adapt existing technologies from richer countries rather than undertake or promote intensive