Editors’ Pick
Category Archive

Hidden Needs Analysis: Creating Breakthrough Products

May 20, 2011 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Digital Transformation, Editors' PickComments (0)

An Interview with Keith Goffin The clear identification of customer needs is a fundamental part of successful innovation and most organizations aim to develop a deep customer understanding. However, the methods that most companies use for their market research – such as surveys, focus groups, and visits to customers – are just not effective. Such

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Why Emotions Are as “Soft” as Gold Bars (Making Money)

May 20, 2011 • STRATEGY & MANAGEMENT, INNOVATION, Marketing & Consumers, Editors' Pick, Emerging Ideas, Strategic SpotlightComments (0)

By Dan Hill For brand-oriented consumers and leaders as well as your average worker, emotions matter. Emotions are central, not peripheral, to both marketplace and workplace behavior. You might also like: Reinvention: Critical to Business Success, but not

Leadership and the Structure of Trust

May 20, 2011 • LEADERSHIP, SUSTAINABILITY & ETHICS, SPECIAL FEATURES, Corporate Governance, Global Business, People Management, Editors' Pick, Leadership Development, Team ManagmentComments (3)

By Paul R. Lawrence and Robert Porter Lynch Trust enables everything to move faster more effortlessly,and with less conflict. In the business world, executives soon learn how expensive distrust is. Every transaction, every conversation, every move we make