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Strategic Spotlight
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Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

November 19, 2018 • STRATEGY & MANAGEMENT, Marketing & Consumers, Business Model, Editors' Pick, Strategic Spotlight • • Comments (0)

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before diving into, JN Kapferer examines the challenges and opportunities for luxury brands to enter the Second-hand market, and offers operational suggestions for brands that decide to do so.  

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Tailoring the Strategy Function for Success

September 19, 2018 • LEADERSHIP, STRATEGY & MANAGEMENT, Editors' Pick, Strategic Spotlight • • Comments (0)

By Jo Whitehead, Felix Barber and Rebecca Homkes Enterprises face a host of challenges today, including digital disruption and changing global trade patterns. In such an environment the need for a flexible strategy and a flexible strategy function is high. In

Sound Business: Improving Your Audio ROI

September 19, 2018 • STRATEGY & MANAGEMENT, Marketing & Consumers, Strategic Spotlight • • Comments (0)

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that question. Though resolute in their belief that audio (and more broadly, audio branding) plays a fundamental

How Organisations Can Overcome Conflicting Identity and Reputation

September 18, 2018 • STRATEGY & MANAGEMENT, Global Business, Strategic Spotlight • • Comments (0)

By William Harvey, Tim Morris and Milena Santos Based on their examination of how an organisation responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the basis of reputational

GDPR – Death Knell or a New Life for Customer Analytics?

July 26, 2018 • STRATEGY & MANAGEMENT, TECHNOLOGY, SPECIAL FEATURES, Digital Transformation, Strategic Spotlight • • Comments (0)

By Amit Joshi Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had a tough time becoming GDPR compliant. Today, they are faced with the implications of the

An Innovator’s Midsummer Dream Come True

July 5, 2018 • INNOVATION, SPECIAL FEATURES, Business Model, Emerging Ideas, Future of Business, Strategic Spotlight • • Comments (0)

By Ulrich A.K. Betz , VP, Head of Innovation and Entrepreneurship Incubator, Merck   Organisations are eagerly looking for new ways to boost their innovation capabilities and open innovation is a widely accepted paradigm to achieve this goal. The Merck

Industry 4.0 –Designing the Factory of Tomorrow in North Rhine-Westphalia

July 5, 2018 • SPECIAL FEATURES, Global Business, Industry 4.0, Strategic Spotlight • • Comments (0)

It is the topic with the biggest economic dynamic. Industry 4.0 is revolutionising the production process – and North RhineWestphalia (NRW), Germany’s industrial heartland, has a key role to play. It is here that investors from Germany and abroad meet

The Simplexity Gap Why Boards are Always a Step Behind their Management Teams – and What To Do About It

July 4, 2018 • Corporate Governance, Strategic Spotlight • • Comments (0)

By Mihnea Moldoveanu and Richard Nesbitt How impactful can simplexity gap be in corporate boards? In this article, the authors show how such gap undermines the role, function and integrity of the board by making it impossible for boards to ratify decisions on

Amazon, Just a Click Away from Luxury

May 29, 2018 • STRATEGY & MANAGEMENT, SUSTAINABILITY & ETHICS, Marketing & Consumers, Editors' Pick, Strategic Spotlight, Supply Chain • • Comments (0)

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the modern distribution world?  Combining their expertise

The Three Types of Big Data That Matter for CMOs

May 10, 2018 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Strategic Spotlight • • Comments (0)

By David Dubois and Gilles Haumont Organisations today have massive amount of data at their disposal. However, not all C-level executives have clear typology of the digital data that can help marketing strategists unlock value. Discover how this issue can be

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