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Digital Advertising’s Wild West: Deciding Which Media Channel is More Effective is the Key

January 20, 2018 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Tahir Nisar A digital advertising campaign may be stymied by the difficulty in attributing the value of online investment to various online channels such as display ads, paid search to social media and email. The article considers attribution models that can be applied to assign sales credit to these and other online channels.   …

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Tolerating Failure: A Key to Creating Sustainable Business

January 17, 2018 • STRATEGY & MANAGEMENT, People Management, Team ManagmentComments (0)

By CB Bhattacharya, Ernesto Ciorra and Joanna Radeke Best-in-class companies galvanise their workforces to serve a larger purpose – creating a better world. They empower employees by providing leadership support and a sense of psychological safety. We

Breaking the Mould! A New Business Model for the 21st Century

November 26, 2017 • TECHNOLOGY, SPECIAL FEATURES, Digital Transformation, Editors' Pick, Emerging Ideas, Future of Business, Industry 4.0, Internet of Things, Strategic SpotlightComments (2)

By Karl-Heinz Streibich The pace of change in the digital era is too fast, and survival is the main objective.  Software AG CEO Karl-Heinz Streibich shares a new business model for the 21st century, strategies we can learn from the foundation of ADAMOS, and

What’s Your Superpower?

November 24, 2017 • LEADERSHIP, Women in Leadership, People ManagementComments (0)

By Lauren Noël and Christie Hunter Arscott Imagine you enter an interview for a job and an executive asks you: “What’s your superpower?” How would you respond? Your answer would require the insight to know how your differentiators contribute value to

Organisational Vitality: The Life Line for Your Company

November 13, 2017 • LEADERSHIP, People Management, David De Cremer on Management, Team ManagmentComments (0)

By David De Cremer Where do you see your company many many many years from now? In this article, David De Cremer tells us the importance of passion, energy, company culture and more in cultivating organisational vitality. Where best to learn than from global

Fun & Games: Business Models for Innovation

November 10, 2017 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Business Model, Emerging IdeasComments (0)

By Gregory Gimpel While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right

How To Catch A Moving Target in the Digital World

November 9, 2017 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Digital TransformationComments (0)

By Stijn Viaene In this article, Prof. Stijn Viaene continues to shed light on the realities that executives and business leaders must face in the digital era. In an era where customers are moving at the speed of the Internet, how does a digital leader catch

Sustainability: A $12 Trillion a Year Market by 2030

October 20, 2017 • SUSTAINABILITY & ETHICS, Finance & Economics, Climate Change, Future of Business, Social ImpactComments (0)

By John Elkington and Richard Roberts Leading companies today are starting to think of sustainability as a tool for growing profitability, using frameworks such as the UN Sustainable Development Goals as a guide to future market opportunities. In this

Writing the American Marketing and PR Playbook

September 20, 2017 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Jo Detavernier Promoting products and services through marketing and PR is a very different ballgame in the United States compared to Europe. An integrated “owned”, “earned” and “paid” campaign that takes pain to avoid these mistakes will yield

What is Brand Activation and Why Marketers and Consumers Should Care

September 13, 2017 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By William Rosen and Laurence Minsky Marketing, along with the market and all its innovations, is also imperatively evolving. In this article, the authors elaborate on brand activation and show how CEOs, CMOs, and others can align marketing disciplines to