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Big Data: The Deciding Element in Mobile Advertising Efficacy

July 3, 2018 • TECHNOLOGY, Marketing & Consumers, Business Mobility & E-CommerceComments (1)

By Nidhi Prakash In the age of analytics, how would advertisers take full advantage of the growing potential of big data? In this article, the author elaborates on various applications of data science in advertising which can help advertisers strategically position themselves in today’s highly competitive business environment.   The digital world of

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Actions, Not Words Yes, Working Parents Can Succeed – And You Can Help Them Do So

July 1, 2018 • People Management, EntrepreneurshipComments (0)

By Daisy Dowling Organisations of all sizes and types struggle with the “working parent problem”: how to retain, and foster best performance amongst the significant percentage of their employees who are raising young children. At the same time, working

High Performing Negotiations in a Team

June 29, 2018 • STRATEGY & MANAGEMENT, Team ManagmentComments (0)

By Guido Stein and Kandarp Mehta Whether you’re negotiating solo or with a team, it is crucial to have a smart approach to get the best deal in every situation. In this article, the authors focus on the significance of team negotiation toward value creation

Ebb and flow

June 22, 2018 • MacGregor on Executive Health, Team ManagmentComments (0)

By Steven MacGregor I spent some time with Oracle a few weeks ago, during the kick-off to their new financial year. 150 senior leaders from across EMEA came together under their branded ‘Sunrise’ event to hit the refresh button and ensure a good start to

21st Century Leaders: Driving Success Amid Intense Disruption

June 11, 2018 • LEADERSHIP, SPECIAL FEATURES, Global Business, Editors' Pick, Leadership DevelopmentComments (0)

Fujitsu’s Duncan Tait on the imperatives for unlocking value in the digital age Besides having superior knowledge about optimising digital for their business, what else should leaders prioritise amid the intense pursuit of digital transformation? In our

Take Back Control: Sherilyn Williams Casiano on providing the affluent true control of their wealth

May 29, 2018 • SPECIAL FEATURES, Women in Leadership, Finance & Economics, Editors' Pick, TransformationComments (0)

What is the secret to sustain and grow your wealth in the most effective and efficient way? In this interview with Sherilyn Williams Casiano, Founder and CEO at S.I Williams Wealth Management LLC, she revealed the keys to successful wealth management based on

What the French Open can Teach Businesses about Branding

May 29, 2018 • Marketing & Consumers, Editors' PickComments (0)

The Ten Key Lessons Every Marketer Should Know By Laurence Minsky and Colleen Fahey Improving one’s brand identity is indeed one of the greatest challenges marketers have. It is for this reason that they’re constantly on the lookout for approaches on how

Amazon, Just a Click Away from Luxury

May 29, 2018 • STRATEGY & MANAGEMENT, SUSTAINABILITY & ETHICS, Marketing & Consumers, Editors' Pick, Strategic Spotlight, Supply ChainComments (0)

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the modern distribution world?  Combining their expertise

Chief Wellbeing Officer: Learning to Live

May 28, 2018 • MacGregor on Executive Health, Team ManagmentComments (0)

By Steven MacGregor With the Chief Wellbeing Officer book released this week, we include an excerpt from Chapter 7 on how to achieve lifelong learning. Being surrounded by increasing rates of change together with our longer life journeys, learning is a hot

How Global are Germany’s Largest Corporations?

May 16, 2018 • STRATEGY & MANAGEMENT, Global BusinessComments (0)

By Niccolò Pisani and Omar Toulan Whereas facts suggest that German companies are among the best equipped and most active to pursue global growth, they offer limited insight to determine the real extent to which these companies are truly global. This article