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Measuring the Relative Weights of E-Marketing Tools for Online Businesses

May 9, 2013 • TECHNOLOGY, Marketing & ConsumersComments (0)

By Kin Meng Sam & Chris Chatwin E-marketing strategy is normally based and built upon the traditional 4Ps (Product, Price, Promotion and Place), which forms the classical marketing mix. However, e-marketing’s uniqueness can be created by using a series of specific and relational functions that are combined with the 4Ps to form the e-marketing mix

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Don’t Despair: Growth from Consumer Behaviour Change in Developed-Market Economies

May 9, 2013 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Marketing & Consumers, Delivering Innovation - Accenture ResearchComments (0)

By Paul F. Nunes, Sam Yardley & Mark Spelman Mired in a period of low growth, developed economies are becoming increasingly tough places to do business. Fortunately, while the overall size of markets may be stagnant or even shrinking, individual consumers

Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth in the Socialist Market Economy

January 11, 2013 • Global Business, Marketing & Consumers, Editors' PickComments (0)

By Pierre Xiao Lu   Research Phenomena China is the second largest market for luxury goods in the world, behind the US and before Japan1. More than half of exported Swiss made watches are currently sold to the Chinese. Mercedes sold 193,339 of their cars

You Must Own Your Reputation: Networking, Entrepreneurship and Reputation

November 20, 2012 • STRATEGY & MANAGEMENT, Global Business, Marketing & Consumers, EntrepreneurshipComments (0)

By Jim Pulcrano Reputation is owned by the people who gossip about you1.   You might also like: Reinvention: Critical to Business Success, but not Always Obvious Conflict Contagion: A Virus to Watch and Treat Early Strategic Transformation at Tennis

Reclaiming the Battlefield of Consumer Influence

September 20, 2012 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Marketing & Consumers, Delivering Innovation - Accenture Research, Emerging IdeasComments (0)

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a new set of “advisers.” These online channels, including TripAdvisor, Amazon.com and many more,

Gamifying E-Commerce: Gaming and Social-Networking Induced Loyalty

September 20, 2012 • STRATEGY & MANAGEMENT, TECHNOLOGY, Marketing & Consumers, Business Mobility & E-CommerceComments (1)

By Yasmin Razavi, Bernard Ho and Mark S. Fox Introduction and Motivation Customer loyalty has been an ongoing concern of retail companies and with the onset of the internet it has become even more important. The internet has led to decreasing loyalty among

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

July 22, 2012 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Laurence Vincent Though an act of pure fiction, there were three magical minutes of television that reminded many of us who make our careers in the world of branding why we do what we do. Don Draper, the dashing but often mysterious protagonist of Mad Men,

Making China Your Top Priority

July 22, 2012 • STRATEGY & MANAGEMENT, INNOVATION, Global Business, Marketing & Consumers, Delivering Innovation - Accenture ResearchComments (0)

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the emerging world. However, as businesses rush to expand their geographic footprint in the next wave of emerging markets,

Reinventing Professional Services: Building Your Business in the Digital Marketplace

May 20, 2012 • INNOVATION, TECHNOLOGY, Marketing & Consumers, Business Mobility & E-Commerce, Emerging Ideas, EntrepreneurshipComments (0)

By Ari Kaplan The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage of enterprising techniques to stand out and reinvent yourself as an insightful

Mapping Human Behavior for Business

May 20, 2012 • STRATEGY & MANAGEMENT, Marketing & ConsumersComments (0)

By Alexander Bentley, Mark Earls and Michael J. O’Brien Brand data often show that “I’ll have what she’s having” is a better default setting than “I’ll select the rational option.” But when everyone just shrugs and says, “I’ll have what